News Comment

Volkswagen swallows Porsche

From Management Team 11th JUL,2012

Four-year saga of mutual takeover bids

Who OWNS these brands?

On 5th July,2012 Volkswagen has bought up the remaining part of Porsche that it did not already own for €4.46bn (£3.6bn).

Three Parts• Seen from“Management Science”

• Seen from“Value Chain Management”

• Seen from“Marketing”

“Culture is a key component in the achievement of an organization’s mission and strategies, the improvement of organizational effectiveness and the management of change.”

——Michal Armstrong(1996)“A handbook of Personal Management Practice” Kogan Page Limited

First Part

• People are the real engine.

• Trust in our staff.

——Corporate Culture(n.d.) in Porsche website(9th ed.).[Online].Available from:http://www.porsche.com/uk/aboutporsche/jobs/corporateculture/

• Lead, Demand and Promote

• Active involvement

• Personal development opportunities

——Human Resources (n.d.) in Volkswagen website(9th ed.).[Online].Available from:http://www.volkswagenag.com/content/vwcorp/content/en/human_resources.html

View in Management Science

Recognizing the similar culture makes contributions to enterprise restructuring .

From Robin

• What is Value Chain Management

and how it is different from Supply Chain?

• Comment and suggestion refer to the news.

Second Part

Suppliers

Manufacturers

Retailers

Customers

• What is Value Chain and how it is different from Supply Chain?

Supply Chain

Value Chain

Marketingmanagementfunction

Operationsmanagementfunction

Humanresourcemanagementfunction

Financialmanagementfunction

coordination/integration

Strategic business units

Product group managers

Product managers

Hie

rarc

hica

l con

trol/f

eedb

ack

From Chichi

Third Part

Thank you for your listening

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