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New Product Strategies for Apple
Presented By:Nilesh Somaiya Richa
Chatterjee
What is NPS..????
A product strategy is the ultimate vision of the product, as it states where the product will end up.
By setting a product strategy, you can determine the direction of your product efforts.
Elements of a product strategy
What are you selling?
What value do you provide your customers?
How will you price your product?
How will you distribute your product?
What will be target market?
Three Types of NPS
Product improvement modification
Product imitation
Product innovation
Apple
About Apple
• One of the top 10 IT company by revenue.
• 3rd largest phone maker.
• 408 retail stores in fourteen countries
Portable digital music player
Personal computer
Mobile
Not only Personal Computers……but also Portable
DevicesNot only PC’s but also Portable
Devices
rsApple’s Corners
Apple OR MicrosoftApple Microsoft
Product Improvement Modification
Embrace widgets
Make the Unlock Screen More Useful
Improve the Web Browser
Improve the Calendar
Improve the Email App
Contd…
Improve the keyboard
Improve the App Switcher
Add a File System
Support Adobe Flash Video
Better Bluetooth Support
Product Imitation eMachines eOne Samsung S
i9000 Speerit Gooapple V5 3G Dell XPS 15z Asus Eee Top PC Every tablet,
ever Samsung
Chromebox Smart Cases Smart Watches
Product Innovation
The iPads are thinner and sharper
Sustaining Innovation
Two ways to develop NPS
Price-Based Product Strategy
Product Differentiation
Steps to develop NPS
Define your product
An accurate description of the product planning will help keep you and your team focused and avoid NPD pitfalls such as developing too many products at once, or running out of resources to develop the product.
Identify market needs
What is the target market for the product I am proposing?
What does that market need?What is the benefit of my proposed
new product?What are the market's frustrations of
existing products of its type?
How will the product fit into the current market?
What sets this product apart from its competition?
Establish time frames
Need to allow adequate time to develop and implement your new products.
Be thoughtful and realistic.
Identify key issues and approaches
generating and screening ideasdeveloping and screening conceptstesting conceptsanalyzing market and business
strategydeveloping and market testing
productsimplementing and commercializing
products
7 Key Strategies of Apple’s Marketing
Ignore Your Critics Turn the Ordinary into Something
Beautiful Justify Your PriceCommunicate in the Language of
Audience Extend the Experience Build a Tribe Become “The Name”
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