New product development

BYRAHUL MEENOTH

ROLL NO 84

PRODUCT NAME MUSIC VISION

“the smart choice”

DESCRIPTION• Product is a sunglass• Enabled with an unbuilt music player• Data storage capacity of 2 GB• Works on a battery• Bluetooth enabled

FEATURES• In – built music player• Storage capacity upto 2 GB• Auto playback function• Side touch sensitive keys• Standby time of upto 8 hrs

FEATURES

Black metallic finish100% u.v. protected glassEasily portableInbuilt microphone

MARKETING MIX OF KEY-LITEPRODUCTProduct is a sunglass made keeping in mind

the futuristic aspects and wants of the consumers. The product itself is a revolution in its field which involves breakthrough technology.

Inbuilt music playerMusic on the moveBluetooth enabled

PLACEThe Place revolves around setting up of amarketing channel to reach the customer.

URBAN AND SEMI URBAN AREAS

PRICEMusic Vision PRICE RANGES FROM(Rs. 11000-18000)

PROMOTIONPromotion of Music Vision includes both

online and offline strategies. Online strategies include search engine

optimization, banner ads, viral marketing, strategic partnership and affiliate marketing.

Offline strategies include print, outdoor advertising and television.

SWOT ANALYSISSTRENGTHSLuxury of hearing and enjoying music on

move100% u.v protectionStyle, status, fashionWEAKNESSESPrice is highNo place for rural people

SWOT ANALYSISOPPORTUNITIESUnique in itself and it is a breakthrough

revolution

THREATSCan be easily copied by other gigantic

companies like Ray-Ban, Polaroid, Fastrack