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Sylvain Gauchet is the co-founder of Apptamin. He has been marketing and promoting mobile apps for several years and is passionate about start-ups and app marketing. Apptamin provides app developers with great-looking promo videos, helping them show what their app is all about in seconds. The company also helps developers to make their apps stand out from the crowd by writing thorough and useful posts on how to promote mobile applications, and recently published its iOS App Marketing Guide
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Marketing an App Using Video
APS Berlin – November 28
Best thing next to trying the app
Video =
Show features/benefits, flow and user experience
Bloggers/Journalists
” A video provides the quickest way to initially assess your app, letting [bloggers] know if it’s worth downloading and testing further ”
Erica Sadun – The Unofficial Apple Weblog (TUAW)
Bloggers/Journalists
Google Play Store
App Store?
Mobile Ads
15 seconds to show what an app is all about + CTA
Sharing on Social Media Awards & Contests
Website YouTube & SEO
How to measure the impact of video when promoting a mobile
app?
Discussion
Measuring the impact of an app video on the Google Play
Store
Discussion
1. Find 2 countries/languages with similar stats/behavior
2. No video for country A vs. Video for country B
3. Analyze the Google Play acquisition funnel
Discussion
Ideas / Suggestions ?
Discussion
Measuring the impact of avideo ad on Facebook
1. Ad #1 with video vs. Ad #2 without video (same picture in thumbnail)
2. Target exact same demographic
3. Analyze Facebook stats
Discussion
Ideas / Suggestions ?
Sylvain Gauchet@sylvainww / @apptamincontact@apptamin.com
App Marketing Blog: apptamin.com/blog
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