New Age Audience Measurement Tools For Print Media

Print media is evolving with each passing day. Finding hard to

monitor the audience?

Looking for print media audience measurement technology?

New Age Audience Measurement Tools For Print Media

Don’t go for ‘a single size fits all’ type of technology. Go for a

unique one that is best suited for print media.

Why do we need print audience measurement technology

The media owners want a tool that is functional and cost effective and allow

them to measure the total readership of print publications.

Wish to remain at par with the current print media industry? This new age tool helps you to respond to the changing nature of business

models.

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Today online edition of these publications are available. This

complex scenario calls for developing a tool that helps you to get an

integrated, complete data about print audiences.

Types ofAudience measurement tools

for print media

Computer-aided

Interviews

Online tools

SMS

Computer assisted Interviews

This technique involves a respondent to complete online

survey with the interviewer successfully.

Short-Message-Service

With the help of SMS service you can deal with a specific topic of

previous day’s issue in publication firm. It is mainly used to know

about the young respondents of a particular publication.

Online measurement tool

Adopting a large number of online techniques, online measurement tool is widely popular in Russia,

Canada and different countries of the world.

Establish a strong footingin the print media sector.

Know your audience better

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