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AdvertisingAdvertising
We Get You
in the Door
w w w . n e x t d o o r a d v e r t i s i n g . c o m • ( 1 8 0 0 ) 5 2 2 - 6 0 9 6
Designed by Denise Buisman Pilger
WHO’S YOUR
BARBER?
California S.P.O.R.T
24 hr Master Barbers
280 E. Market St.
Long Beach, CA 90805
562/606-2455
Call appointments
are 24 hr service
• Walk in service Mon-Sat 12-6pm
• www.myspace/californiasport
• Tuesday-Wednesdays, Thursday 17 yrs & younger $7.00
• $5.00 hair cut August-Sept back to school special
• January special, $5.00 hair cut fi rst time customer
Reserve your party
3 days notice
Servicing, LA, Long Beach
and the surrounding area
contact Eugene or Sharonda for more info
JUMPER RENTALS
(310) 285-8548Offers are fl exible. Use this coupon
for any upcoming birthday party or
any fun family day for the kids
Starting at
$5000
Special #1
1 Jumper, 1 Piñata, 1 Stick,
2 Tables, 20 Chairs, 15 Balloons
Special #2
1 Jumper, 1 Piñata, 1 Stick,
3 Tables, 30 Chairs, 20 Balloons
Mon - Fri: 8 AM - 6 PMSat - Sun: 8 AM - 5 PM
Only $100.00
Only $110.00
$15.00 off with this coupon
JJJJJPPPPEEEEEERRRR
RRREENNTTTAAAATAT
LLLSSSS
contact Eugene or Sharonda for more info
310)) 285-8548Offers are fl exible. Use this coupon
Offers are fl exible. Use this coupon
for any upcoming birthday party or
any fun family day for the kids
Starting at
$5000
Mon - Fri: 8 AM - 6 PMSat - Sun: 8 AM - 5 PM
off with this coupon
off with this coupon
off with this coupon
off with this coupon
off with this coupon
off with this coupon
off with this coupon
off with this coupon
off with this coupon
off with this coupon
New
Grand
Opening
Coming
Soon!
Unlimit yourself
Se Ha Bla Espanol
DFwireless
$ 5,00
$ 10,00
Off all
Accessories
Off all
Phones
$150.00 & up
Rock it up with:
Chat it up with:
1355 W. Florence Ave.
Los Angeles,
Ca. 90044
Phone:
323 750 1546
w w w . n e x t d o o r a d v e r t i s i n g . c o m • ( 1 8 0 0 ) 5 2 2 - 6 0 9 6
Designed by Denise Buisman Pilger
714 W. Florence Ave.
Los Angeles ,
Ca. 90044
Phone:
323 778 7288
W. Florence Ave.
S. N
orm
and
ie A
ve.
S. H
oover St.
cannot be combined with any other offer, must present coupon
cannot be combined with any other offer, must present coupon
M a r k e t i n g T i p s F o r A B e t t e r D o o r H a n g e r C a m p a i g n
1 . I s m y d o o r h a n g i n g c a m p a i g n w e l l - t a r g e t e d ? T h e b e s t m a r k e t i n g c a m p a i g n i s w a s t e d w i t h o u t a r e l e v a n t t a r g e t . I d e a l l y , y o u r t a r g e t s h o u l d c o n s i s t o f t h e p e o p l e o r b u s i n e s s e s r e a d y t o b u y y o u r p r o d u c t o r s e r v i c e a t t h e m o m e n t t h e y r e c e i v e y o u r d o o r h a n g e r .
2 . I s m y m e s s a g e s h o r t a n d m y h e a d l i n e t o t h e p o i n t ? M a n y d o o r h a n g e r s f a i l b e c a u s e t h e m a r k e t e r b l e n d s t h e o b j e c t i v e o f a d o o r h a n g e r a n d a b r o c h u r e . B y p u t t i n g t o o m u c h i n f o r m a t i o n o n a d o o r h a n g e r , t h e r e c i p i e n t i s o v e r w h e l m e d a n d t h e m e s s a g e i s l o s t .
• I n m a r k e t i n g , t h e l a w i s E 2 = 0 . E m p h a s i z i n g E v e r y t h i n g E q u a l s N o t h i n g .
3 . D o e s m y d o o r h a n g e r a d d r e s s m y r e c i p i e n t ’ s p r i m a r y n e e d s a n d c o n c e r n s ? A g o o d d o o r h a n g e r w i l l a d d r e s s t h e n e e d s o f t h e p r o s p e c t a n d h i g h l i g h t t h e b e n e fi t s o f y o u r p r o d u c t o r s e r v i c e s i n r e g a r d s t o t h o s e n e e d s . A g o o d f r i e n d o f m i n e a l w a y s s a y s; ˝ A p e r s o n , w h o b u y s a d r i l l , d o e s n ’ t a c t u a l l y n e e d t h e d r i l l, t h e y n e e d a h o l e . D o n’t s e l l t h e d r i l l , s e l l t h e h o l e ! ”
4 . D i d I m e n t i o n a t l e a s t o n e t h i n g t h a t m a k e s m y p r o d u c t o r s e r v i c e d i f f e r e n t f r o m o t h e r s ? E v e r y p r o d u c t o r s e r v i c e h a s c o m p e t i t i o n . I f i t d o e s n’t h a v e c o m p e t i t i o n e i t h e r n o o n e h a s a n e e d f o r y o u r p r o d u c t o r s e r v i c e , o r i t’s o n l y a m a t t e r o f t i m e b e f o r e i t d o e s h a v e c o m p e t i t o r s . M a k e s u r e t h a t y o u r c u s t o m e r k n o w s w h y y o u r p r o d u c t i s b e t t e r t h a n t h e o t h e r t h a t t h e y c o u l d b u y .
• I s y o u r c u s t o m e r s e r v i c e / c u s t o m e r c o m m i t m e n t b e t t e r ? • I s y o u r p r o d u c t h i g h e r q u a l i t y ? • I s y o u r p r i c e b e t t e r ?
A l l o f t h e s e c a n b e m e a s u r e d i n t e r m s o f v a l u e . T h e g o a l o f y o u r m a r k e t i n g i s t o c o n v i n c e y o u r p r o s p e c t t h a t y o u r p r o d u c t o r s e r v i c e s h a s b e t t e r v a l u e c o m p a r e d t o y o u r c o m p e t i t i o n .
5 . I s m y i n f o r m a t i o n a c c u r a t e a n d m y s p e l l i n g c o r r e c t ? O f t e n o v e r l o o k e d , s p e l l - c h e c k i n g i s a v e r y s i m p l e p r o c e s s . H a v e a f e w o f f r e s h e y e s l o o k o v e r y o u r d o o r h a n g e r b e f o r e y o u p r I n t y o u r p I e c e . C o m p u t e r s p e l l - c h e c k I s u s u a l l y n o t e n o u g h . S I m p l e s p e l l I n g a n d g r a m m a t i c a l e r r o r s d i s c o u n t y o u r v a l i d i t y . H o w g o o d c a n y o u r c o m p a n y b e i f y o u c u s t o m e r t h i n k s y o u c a n’t e v e n s p e l l s i m p l e w o r d s ?
A l s o , A L W A Y S c h e c k y o u r p h o n e n u m b e r s , a n d p r o m o t i o n s f o r a c c u r a c y !
T R U E S T O R Y : W e d i s t r i b u t e d 2 0 , 0 0 0 d o o r h a n g e r s w i t h t h e w r o n g p h o n e n u m b e r . E v e n w o r s e , I h a v e h e a r d s t o r i e s a b o u t a c o m p a n y w h o p r i n t e d t h o u s a n d s o f d o o r h a n g e r s w i t h a p h o n e n u m b e r t h a t e n d e d u p b e i n g a c o m p e t i t o r ! B e s u r e t o c h e c k p h o n e n u m b e r , a d- d r e s s e s a n d i n f o r m a t i o n r e g a r d i n g a n y p r o m o t i o n t h a t y o u h a v e .
6 . H a v e I g i v e n t h e r e c i p i e n t s e v e r a l w a y s t o c o n t a c t m e ( e m a i l , 1 - 8 0 0 n u m b e r , e t c . ) ? Y o u’d b e s u r p r i s e d h o w m a n y p e o p l e s t i l l i n t h i s a g e o f F R E E l o n g d i s t a n c e s t i l l w o n’t b e i n s p i r e d t o c a l l a c o m p a n y w i t h o u t a t o l l - f r e e n u m b e r . E m a i l g i v e s t h e c u s t o m e r t h e a b i l i t y t o w r i t e t h e i r r e q u e s t s w i t h o u t t h e r e t u r n fi r e o f a p o t e n t i a l s a l e s p i t c h i n t h e i r e a r . L a s t l y , a w e b s i t e g i v e s y o u r c u s t o m e r t h e a b i l i t y t o r e s e a r c h y o u r c o m p a n y i n - d e p t h a t t h e i r l e i s u r e . T h e y d o n’t n e e d t o h e a r a b o u t i t f r o m a s a l e s p e r s o n , y o u r d o o r i s o p e n 2 4 h o u r s .
7 . I s m y d o o r h a n g e r p r o f e s s i o n a l i n a p p e a r a n c e ? T h i s i s a n o t h e r o f t e n n e g l e c t e d t h o u g h v e r y i m p o r t a n t . M a k e s u r e t h a t y o u h a v e a p r o f e s s i o n a l a p p e a r a n c e o n a n y t h i n g t h a t i s r e p r e s e n t i n g y o u r c o m p a n y .
I f y o u d o n o t h a v e t h e a b i l i t y t o c r e a t e p r o f e s s i o n a l l o o k i n g d o o r h a n g e r s o r fl y e r i n h o u s e. P l e a s e c a l l u s a n d w e w i l l h e l p y o u !
8 . H a v e I u s e d f u l l - c o l o r w h e r e v e r p o s s i b l e ? S t u d i e s p r o v e t h a t c o l o r i n c r e a s e s r e s p o n s e . W i t h t h e c h a n g e s i n p r i n t i n g t e c h n o l o g y, f u l l c o l o r d o o r h a n g e r s a n d fl y e r s h a v e n e v e r b e e n c h e a p e r ! Y o u c a n u s u a l l y p r i n t f u l l c o l o r a d v e r t i s e m e n t s o n a p r i n t i n g p r e s s f o r l e s s t h a n b l a c k a n d w h i t e c a r d s a t a c o p y s h o p . I r e c o m m e n d t h a t y o u u s e a t l e a s t t w o c o l o r s f o r y o u r a d v e r t i s e m e n t .
9 . D o e s m y d o o r h a n g e r h a v e a c a l l - t o - a c t i o n ? D o e s i t c l e a r l y t e l l t h e r e c i p i e n t h o w t o m o v e f o r w a r d , w h a t t o d o , o r w h o m t o c a l l ? D o e s i t p u s h u r g e n c y ? T h e s i n g l e m o s t i m p o r t a n t f e a t u r e o f y o u r d o o r h a n g e r s h o u l d b e t h e c a l l - t o - a c t i o n . I f w e p r i n t e d a d o o r h a n g e r s h o w i n g h o w g r e a t o u r d i s t r i b u t i o n s e r v i c e w a s , b u t g a v e n o i n c e n t i v e t o p l a c e a n o r d e r w i t h o u r c o m p a n y , w e w o u l d d r a m a t i c a l l y r e d u c e t h e a m o u n t o f r e s p o n s e s t o o u r a d v e r t i s e m e n t .
1 0 . I s m y d o o r h a n g e r w o r t h s o m e t h i n g ? G i v e y o u r r e c i p i e n t a n o f f e r t h e y c a n’t r e f u s e . B y g i v i n g a t i m e - s e n s i t i v e p r o m o t i o n o r s p e c i a l o n l y a v a i l a b l e t o t h e r e c i p i e n t o f y o u r d o o r h a n g e r , y o u a r e i n s p i r i n g t h e m t o p u r c h a s e i m m e d i a t e l y , a n d y o u g i v e y o u r s e l f t h e a b i l i t y t o t r a c k t h e r e s p o n s e s o f y o u r c a m p a i g n . Y o u c a n u s e a c o u p o n o r a p r o m o t i o n a l c o d e f o r t r a c k i n g p u r p o s e s a s w e l l .
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