Nano final

To develop TATA into a world class

Indian car brand for innovative

and superior value vehicles

VISION

• To be the most admired multi-national Indian

company producing vehicles that people love to buy

• To create an organization that people enjoy

working for doing business with and investing in

Mission

A DRIVE TOWARDS… PROSPERITY – “NANO”

• Length:- 3.1 mtr• Wide:- 1.5 mtr• Height:- 1.6 mtr• Weight:- 600 Kg• Mileage:- 20 Kmpl• Engine:- 623 cc• Top speed:- 95-105 Kph• Gear box:- 4-speed

The product feature

Vehicle Summary

Body Type Hatchback

Seating Capacity 4

Transmission 4 Speed Manual

Suspension McPherson strut & Independent coil spring

Brakes Front Disk, Rear Drum

Fuel Tank 30 Litres

Ground Clearance 180 mm

Wheels 12 inch

VARIOUS COLOURS OF “THE WONDER CAR”

Petrol Engine2 cylinder petrol all aluminium Engine

624 ccBosch multi-point fuel injection (mpfi)

VariantsModels Ex-showroom

prices

Nano Standard Rs 1,23,360Nano Deluxe-Cx Rs 1,51,360Nano luxury-Lx Rs 1,72,360

Diesel Engine

Jointly developed with Diesel Engine

684 cc

Smallest Common Rail Turbocharged Diesel engine

Engine Options – Petrol, Diesel, Hybrid, Electric, Compressed Air

Maruti 800 Tata Nano

Engine 800 cc 623 cc

Length 3.335 m 3.1 m

Width 1.440 m 1.5 m

Height 1.405 m 1.6 m

Top speed 120 km/hr 90 km/hr

Ground Clearance

Approximately more than 200mm

180mm

Comparison

• Middle class families- A family of 4.• For young individuals• Second hand car users• Can be used as taxi- customer service-B2B

markets

Target Market

• Though the one lakh price tag is not fixed by TATA group, it was the word of mouth of people which fixed that range. This expectation of people creates a big challenge for the company. To accept this challenge the following strategies are followed:-

• Target costing method• Penetration pricing• Low pricing policy with minimum profit margin.

Pricing strategy

Promotion * Enough use of one of the most important element of

promotion mix , publicity reduces the necessity of other promotional devices for nano. Nano got publicity in the following ways:-

* Publicity as “One lakh car” by mouth to mouth.o * Auto expo 2008,New Delhi & Genevao * Publicity through print & electronic media.o * Internet will be a major media for advertising.

* For other type of promotional activities ,cost factor that is 1 lakh price tag is to be keep in mind, TATA is going to launch its nano mobile for indicom user, nano watches , nano T-shirts available in Westside stores .

*Advertising:- TV & other mass media will be less effective, thus too much money will not be invested in this regard . Mainly word of mouth advertising will get more emphasis

Online buzz:-Nano has gone beyond the traditional methods of advertising and promotion online .

Social Media communities:-Official Orkut community Members - 6,906. Official Facebook Group Fans - 4,210 Highest View Count on You Tube- 303,006 (it was just under 3,00,000 when

I began writing this post) No. of Blog Posts - 61,664 TATA have a blog on the official website where they have been discussing

quite interesting topics and generally maintaining an active community

distribution TATA, it’s business has been extended to the overseas i.e. to the

Europe, Africa, U.S & Australia.

Hence it has n-number of showrooms in India & outside of India.

The exclusive showrooms are the best distribution channels for TATA itself.

Strengths

PriceMileageStyleBrand NameFirst Innovation

Fiber Body Low Suspension Light Weight Not Suitable for Hilly Areas Delay due to Singur

Weakness

• Bikers can be motivated

• Auto rickshaw & second hand market

• Other competitors

• Traffic Congestion

• New Regulations

Opportunities

Threats

WORLD’S 5 CHEAPEST CARS

• 1. Cheapest cars Tata Nano

5. Cheapest cars S-RV Mini SUV

Launched in 1998, the HQ or Haoqing S-RV belongs to the HQ series by Geely Automobile, China. This five-door, five-seater is very roomy, adjustable pitch seats, The basic model is priced at $5,780.

2. Cheapest cars Chery QQ3

city car marketed in 2003. In China, it is sold for 29,000-50,000 Remnibi, while internationally it is priced at $5,000. antilock brake systems, dual front airbags, power windows and a Euro-III compliant engine with air-conditioning.

3. Cheapest cars Maruti 800

Introduced in 1983, 800cc engine, great fuel efficiency and low maintenance cost.

Tagged at $5,200, it is available in both AC and non-AC versions.

4. Cheapest cars: Merrie Star

Made by China-based Geely Automobile, four doors , riced at $5,500, it was launched in 2005 engine size ranging from 1.0 to 1.3 litres, Geely exports this model to Southeast Asia and Africa.

Tata enjoying the most of incentives!!!

• A comprehensive package of incentives• Electricity Clause – Electricity at Rs.3kwh• Loan Repayment – Loan with interest repayable in annual installments• Lease rental

Why Tata Nano pulled out of Singur?

Political Battlefield

Fight for Nano Begins – Again• West Bengal’s loss another State’s gain

• Karnataka 1st to offer

• Gujarat offered 3 strategic locations

- Mundra in Kutch district

- Charodi in Sanand

- Surat

• Orissa offered land at Gopalpur

• Maharashtra, Andhra Pradesh, Uttarakhand also made an offer

Win-win situation

Benefits to Loan of Rs 9,570 crores

THE DEAL

Rs 2,900 cr for Nano plant

Rs 6,670 cr for Infrastructure development

Repayment of Rs 9,570 cr loan @ 0.1% over 20 years

• 100% exemption on electricity duty

• Concessional power tariff

• 1,100 acre land comes cheap

• No stamp duty, Registration and transfer charges

• Payment for land in 8 equal annual instalments

THE SWEETNERS

Conclusion• World is getting tougher day by day being unique is a

competitive advantage. Expectations to Nano has proved this .

• After 100 years to Henry Ford , Tata has proved him again not only he came out of the expectations but also came out with a platform for Indian auto sector .

• So this as per this project conclusion can be draw as a future car not only of Indian but also if exported than could be to the world.

Thank You

Arpit Kumar Singh

Isha Dubey

Megha Sahu

Nikhil Parashara

Shashi Kant