Mythology Marketing System

Mythology builds belief in your business by installing and managing an advanced,

measurable marketing “system”.

We’d like your feedback on this approach.

Marketing is Much Harder Work These Days…

Your customers are fragmented and distracted… They each receive up to 3,000 commercial messages a day.

They’re also more cynical. They don’t trust what your “advertising” is saying.

A Coordinated Conversation is Required.…But Two-Way Conversations are More Difficult

Than One-Way Megaphones!

You need a “system” to hold effective two-way conversations that lead to

word-of-mouth and long-term, profitable revenue growth.

Mythology Marketing System™

Brand Revenue Relationships

1Your goals are simple,

but ambitious: Grow brand, revenue and relationships.

Mythology Marketing System™

Brand Revenue Relationships

Unfortunately, the world of fragmented media and cynical customers has

become far more complex.

2

Mythology Marketing System™

Brand Revenue Relationships

You need a simple, measurable marketing system to achieve your

goals.

3

Plan. Manage. Measure. Optimize.Build.Know.

Mythology builds belief in your business by installing and managing

an advanced, measurable marketing “system”.

What Does a “System” Consist Of?The Plans, Tools and Processes for Effective Marketing

www.mythologymarketing.com

Brand Content Web Presence

• Value Proposition • Brand Identity and

Messaging • Brand Guidelines • Brand Affinity Metrics

• Subject Matter Experts• Content Creation Tools• Writing and Editing Skills • Editorial Review and

Approval Process

• Web Site and Social Media Touchpoints

• Data Capture Plan • Measurement • Response Matrix and

Guidelines

Training and Alignment Business Process Tools and Technology

• Roles and Respons-ibilities

• Incentives • Sales, Marketing, and

Customer Service Team Alignment

• Campaign Management• Lead Processing• Data Management

• CRM • Campaign Management• Contact/ List

Management• Surveys• Email Campaigns • Mobile/ Text

Does it Work?You bet it does. You can measure it!

“[Mythology’s] comprehensive approach to marketing and in-depth analysis of our customers’ needs allowed us to target our marketing budget to produce maximum sales.

The 20% sales growth we achieved in 2008 showed the effectiveness of this type of strategy.”

Jeffrey Lusk, Executive DirectorHatfield McCoy Trail System

Marketing = belief management.Mythology = building belief.

Who believes in you?

www.mythologymarketing.com

Let’s build some believers.

mythologymarketing.comtwitter.com/buildingbeliefinfo@mythologymarketing.com