Music Industry Business Plan

STARTING POINT On your mark. Get set. Go!

INDUSTRY ANALYSISIn a nutshell

Risk of entrants is high

Buyer power is high

Supplier power in this market is high

Threat of substitutes is fairly high- as this is a somewhat saturated market in terms of general services. What we are offering has not truly hit the market yet—thus the threat of substitutes is unknown.

Rivalry among Existing firms is high

FORTE.COMFORTE.COMSOCIAL MUSIC DISCOVERYSOCIAL MUSIC DISCOVERY

STOP!

Large competitors dominate the market

Organic growth market

Very short life span

Startup phasing required with very high startup costs

Speed of competitor response

Barriers to major label contracting

There wasn’t enough differentiation from Disney and the other major players.

The risk of investment was too high, especially when carrying inventory.

The start-up costs were staggering.

TAKE AWAY’SFrom Beginning to End