Multiplatform & Multiscreen Ecosystem

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MULTIPLATFORMECOSYSTEM

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A PRESENTATION BY BERTRAM GUGEL@digitalerfilm

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Is it just me?

7{c} by Adriana Márquez Acosta. http://immrsefron.tumblr.com/post/26441105398/watching-my-favorite-serie-with-my-baby-boy

„watching my favorite serie with my baby boy“

8{c} by robbies365of25 http://robbies365of25.tumblr.com/post/33926318316/022-home-sweet-home-watching-kids-on-the-slope

„Home sweet home. Watching Kids on the Slope on Hulu while I’m editing them wedding pics. Still needs to be edited btw haha“

9CC by Chris Pirillo http://www.flickr.com/photos/lockergnome/8151419893/

10CC by Scott Macklin www.mcdm.uw.edu http://www.flickr.com/photos/50865813@N06/6878930546/

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4 Macs

2 Smartphones

2 Streaming Boxes

271 Webservices

94 Apps

1 Screen

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It‘s a fragmented ecosystem!

Filme

Web Tablet SmartphoneiPhoneiPadMac/PCApple TV (Smart)TV

non Fiktionale Formate

Fernseh-publizistikSerien Nachrichten Sport Online Originals

VideoloadSony Video

UnlimitediTunes Spiegel.TVVideociety BILD.de YouTube MyVideoDailymeTV Maxdome Media-

theken mySpass

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How do users cope?

Print TV Mobile

TV +Discover

Interact

Manage Consume Share

PC TV Mobile

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PC TV Mobile

Discover

+InteractManage

Consume

Share

PC TV Mobile

+Discover

We have adapted our personalization algorithms to this new scenario in such a way that now 75% of what people watch is from some sort of recommendation.

– Xavier Amatriain, Netflix

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Promotes Movies

Content

Actor

Producer

Power is shifting

TV Station

PC TV Mobile

+Manage

23Photo: Tom Borowski | http://www.flickr.com/photos/tomborowski/6282761153/in/photostream CC-BY

BiggestScreen

BestAudio Setup

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Just one voice command away

Foto: Wayan Vota http://www.flickr.com/photos/dcmetroblogger/6574651159/

3x viewing time

The new bedchamber TV

>40% Mobile Traffic

What's going to kill movies and TV is what's already killing them: better ways to entertain people.

– Paul Graham, Y-Combinator

In the US the top apps are already bringing 20 hours per month. That’s huge, and it’s just the beginning.

– Nick Dorra, Rovio

One TV Episode/Day

New distribution means ...600M

Devices

PC TV Mobile

+Consume

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TV

274min 44min 65min 15min 3min

More platforms – more usage?

Press Pause Play

<

Multiplatform approach

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660k Video Views on YouTube

145k Views of „reupload“

415k Views on Vimeo

#65 on iTunes Toplist

By the numbersPressPausePlay

+100%

vs.RTL Aktuell 18:45 / 03.02.

1,9

1,73M Unique Video Users in 30 Days

1,94M Viewers in 15 Minutes

Quellen: Comescore Nov. 2008 / AGF

Reach on the Net.

KULTUR

MUSIK

GOSSIP

Vergnügen

Inland

Info

InfoInfo

Info

Politik

Info

Info

Genuss

Wirtschaft

Genuss

Info

Vergnügen

Info

Info

Info

Unterhaltung

Unterhaltung

Emotion

Emotion

Info

Info

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Inszenierung

ENTERTAINMENT

NACHRICHTEN

View

s

Music Videos, Entertainment, Comedy, ...

News

What‘s your content?

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Give users something to consume ...

0

7.000.000

14.000.000

21.000.000

28.000.000

PietSmittie

Gronkh

YTITTY

MovieManiacsDE

DieAussenseiter

Julie

nsBlog

vipmagazin

www16barsde

albertoson

coldmirror

Archiv ViewsUpload Views

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... Facebook & YouTube are the new Satellite and Cable Providers.

http://trends.builtwith.com/media/YouTube

GuaranteedReach!

PC TV Mobile

+Interact

39Foto: almost witty http://www.flickr.com/photos/badlydubbedboy/69097713/ CC-Licence

SparksConversations

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Interaction happens ...

3m

50cm

10cm

InteractiveTV

57% Check Emails

45% use an App

44% use Social Networks

44% surf the Web

... with other services!

XBox SmartGlass

Helps users!

PC TV Mobile

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Share

44Foto: lowjumpingfrog | http://www.flickr.com/photos/jenorton/5647856557/ CC-BY

Light campfires!

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If there‘s an audience Ellen is there!

TV

http://images.wikia.com/muppet/images/b/b6/EllenDegeneres-Kermit-(2011-11-09).jpg

2,7M Zuschauer

23,2M Follower

7M Abonnenten 11,1M Fans

46https://www.youtube.com/watch?v=WUhoo3mcWEU https://www.youtube.com/watch?v=VKvvkrMWcno https://www.youtube.com/watch?v=Yb6Nd21p-Gg

10.000 Videos on YouTube

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>2,2 Bn Views on YouTube!

Season 9

11/2010 05/2011 11/2011 05/2012

6.862.908

22.913.411

75.021.537

106.105.467

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From Audience to Users!

Follower

Subscriber

Likes

PC TV Mobile

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Restart

Foto: Wayan Vota http://www.flickr.com/photos/dcmetroblogger/6574651159/

Collaborative storytelling and filmmaking will do to Hollywood what Wikipedia did to Encyclopedia Britannica

– Jimmy Wales, Wikipedia

Foto: flickingerbrad http://www.flickr.com/photos/56155476@N08/6659994609/

Think about different usage scenarios.

Foto: Robert Couse-Baker http://www.flickr.com/photos/29233640@N07/6042255383/6042255383_0a6733bcd6_o.jpg

Think about new jobs to be done.

Foto: hammershaug http://www.flickr.com/photos/hammershaug/4835259477/

Think about a new context.

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Audience Development

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tvhackday.com

Thank You!

ContactBertram Gugel

M: +49 179 22 1 77 63

bertram@gugelproductions.com www.gugelproductions.de