Multichannel innovation-introduction

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Ecommerce UKMulti Channel Innovation

18th October 2012@ecommerceli#ecommerceuk

You’ve just had a tough day and you probably feel like this

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You’d rather be doing this?

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Thank You’s• The attendees, without you, we have no one to share insight with• Presenters for sharing insight• Sponsors without whom this event wouldn’t take place: July Systems, Colony Commerce, Amplience, Web Loyalty• Practicology team here tonight: Mark, Jeremy, Lee, Volha, Raimundo, Laura (My

wife)• Cathy Crawley, my co host• Cranberry Panda for filming • Dan Barker for tweeting• Antony Alexandrou for photography www.3aphotography.com

Agenda• Introduction: Martin Newman, CEO Practicology• Presentations:– Gavin Sathianathan, Head of Multi Channel, Facebook– Mo Syed, Head of User Experience, Amplience– Ashley Payne, Head of Digital Operations, Debenhams– Paul Morrison, Business Development Manager, July Systems– Zohe Mustafa, Senior Digital Marketing Strategist, Royal Mail– Paul Bidder, MD, Colony Commerce– Pete Mills, Director, The Broadcast House– Guy Chiswick, MD, Web Loyalty– Q&A

• Practicology usability report of the top 25 sites on Hitwise/IMRG index

Practicology is a global independent e-commerce consultancy

What sets us apart?

– We are known for our practical solutions. All of our consultants have done the job. They’ve traded e-commerce sites, and have run multi channel businesses

– We are “Retailers helping retailers” – We have a Global footprint and can therefore bring insight on

best practice from around the world

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What do we do?• Part retailer:

– Trading the site• Part consultancy:

– Strategy– New channels– Supplier selection– Business Intelligence and Analytics– Conversion rate optimisation

• Part agency: – Marketing– Design– Content

Who do we work with?

We don’t rely on our looks to earn a living

We don’t take ourselves too seriously but we take your success, very seriously

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MULTI CHANNEL INNOVATION....A FEW THOUGHTS

You need to keep your eye on the ball as things are moving so quickly