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Community Futures
Past Present & FutureWorking with a Multi-
Generational Workforce
ASPECT 2010 WorkshopDawn McCooey
McCooey Consulting Group Inc.Thanks to Community Futures &
Women’s Enterprise Centre
Community Futures
Why is this important?
• Baby Boomer exodus between 2005-2020
• Birthrate in Canada• Price of employee turnover• Pressure on employers
Community Futures
Four Generations In The Workforce Today
• Veterans• Baby Boomers• Generation X• Generation Y
Community Futures
VeteransMatures, Elders, Silent Generation
– Born between 1922 and 1945– Regimented lives, rules, authority– Value sacrifice, dedication and
conformity– Men went to work – women stayed
home
Community Futures
Veterans – Defining Events
Community Futures
Veterans – Work Style
– “Work First” Generation– Respect for hierarchy, command
management– Lifetime commitment with gold watch
retirement– Limited patience
Community Futures
Baby Boomers
– Born between 1946 and 1964– Value commitment, loyalty and
dedication– The original “ME” Generation – largest
age cohort– Original entrepreneurs
Community Futures
Boomers – Defining Events
Community Futures
Boomers – Work Style
– “Live to Work” Generation– Job is part of their identity– Loyal, sacrifice for the company– Advancement based on loyalty and hard
work verses seniority
Community Futures
Generation XBaby Busters, X-ers
– Born between 1965 and 1978– Original “latchkey” and “ping pong” kids– Encouraged to find a job they ‘enjoyed’– Technologically adept, fine with change– Value education, very independent
Community Futures
Generation X – Work Style
– “Work to Live” Generation– Value work-life balance, diversity and
individualism– Look to be creative, want tangible
results– Self sufficient and entrepreneurial
Community Futures
Generation YMillennials, Nexters, Echo Boomers
– Born between 1978 and 1998– Advanced technological, fast paced
world– Violence packed media
Community Futures
Generation Y
– Value self-expression vs. self control– Hold very close relationships with family
and friends– Demand respect, loyal to causes and
people– Highly educated, tolerant, accept and
value diversity
Community Futures
Generation Y – Defining Events
Community Futures
Generation Y – New Technology
Community Futures
Generation Y – Cultural Influences
Community Futures
Generation Y – Work Style– “Live Then Work”– Exceptional multi-taskers– Want flexibility (dress code, work hours,
etc.)– Strong sense of entitlement– Want challenging, meaningful work– Loyal to people, not organizations– Do not want work that defines who they
are – Boredom is their archenemy – want
“fun”
Community Futures
Common Assumptions
• “They Have No Loyalty”• “They Don’t Want to Pay Their Dues
to Get to the Top”• “They Dress Inappropriately”• “They Need Constant Praise”
Community Futures
Work Ethic Issue
Date: October 30th, 1972
“Is Work Ethic Going Out of Style?”
Community Futures
Identifying the Positives in Gen Y
• Adaptability• Innovativeness• Efficiency• Resiliency• Tolerance
Community Futures
Video – 60 Minutes “The Millenials are
Coming”
Community Futures
Gen Y – Getting Buy InWhat do they really want?
Community Futures
Management Techniques That Work!
• Clear Expectations• Coaching Management Style• Recognizing Efforts• Environment of Inclusion• Effective Leadership
Community Futures
Communication
• Talk to Them!– Trust & Respect– Encouragement– Humour & Fun– Feedback
Community Futures
Recognition, Recognition, Recognition
• Motivates and inspires• Contributes to loyalty• Needs to be specific & timely
Community Futures
Rewards & Incentives• Consider perceived value• Reward dependability• Personal and tailored• Watch for pitfalls
Community Futures
Wrap-up• Final comments or questions• Thank you• Evaluations
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