Monadnock Buy Local History

Celebrating & Learning Celebrating & Learning From Our First Year

MBL 2010 RetreatMBL 2010 Retreat

What have we done for “us”?

• MBL Member Directory

• Connected with national leaders

• Joined regional effort

• Secured funding

• Boosted social media efforts

• Presented MBL throughout region

Current Stats

Members: 54 members

Grant for Directory: $1,250

Directory: 2,500 copies

Member Feedback Future marketing tools:

1. Newspaper Ads

2. Stickers

3. Radio Ads

What are we doing well?

- Using social media; directory

- Professional launch of program

Room for improvement?

- Challenge businesses to buy from other members

- More presentations and active volunteers

- Collaboration networking

Community FeedbackAwareness

- In one day, 89 people from our region filled out the survey!- 30% -- look for the sticker when they shop- 59% -- didn't know there was a directory

Who’s missing from the Directory?

1) Local Restaurants 2) Producers—local butcher shop 3) Artists

Support mission of MBL?1) Use the MBL Directory (94%!) 2) 14%: Want to become a supporter ($25/year)3) Suggestion: List Community Supporters in MBL Directory

Community Feedback II

Support your Locally Owned Businesses?1) Shop local first2) Buy from farmers 3) Encourage friends/neighbors

Successes of MBL?1) Survey! 2) MBL Decals 3) Public Education

Room to Improve?1) Visibility events --Shift mob2) More PR3) More community involvement

What can WE do for US?

• Send your press releases/newsletters to MBL• Share your specials/sales/events with us • Hand out directories • Make sure directories are well displayed• Ask us about hosting a Shift Mob• Put MBL logos into your advertisements• Mention MBL in radio ads• Share your gifts! How would you like to help?

Moving Forward Together

1. Vision of our Local Economy in 5 years

2. How do we make this regional?

3. Who should be part of our 2011 MBL Steering Committee?

Questions?