Mobile Opportunities of Today - Jeff Allen at Acquisio Summit

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Mobile Opportunities of TODAY

Creating experiences engineered for mobile that are oddly useful.

Jeff AllenHanapin MarketingBlog: PPCHero.com@JeffAllenUT

Why does mobile matter?

For me, it all comes down to 1 reason…

Acquisio User Summit 20124

Why does mobile matter?We suck at it.

137 links!2 step, 14+ field form!

#SorryMom

My Device is an iPhoneMy Carrier is AT&T

Device specific targeting lowers CPA

Pre-Device Targeting

Post-Device Targeting

26 Links &Not one personalized message

So Excited!

So Stupid!

109 Links Above the Fold

We are better than this.

Mobile advertisers need to extend their hand first.

– Mobile is like desktop circa 1999.

Create experiences engineered for mobile that are oddly useful.

Desktop Mobile

Speed up your site.– Every 1 second of landing page load delay you

lose 7% of visitors on desktop. – Mobile is likely double that.

Get started today, optimize tomorrow.

Mobile Case Study

Converted 3x Worse!

Button Color

Link to Full Site

Results: • 373% increase in conversion rate• 33% higher conversion rate than desktop• 18% of all leads come from mobile• 300% increase in mobile investment

Companies (or agencies) that get it.

Jeff AllenHanapin Marketing / PPCHero.comJeff.allen@hanapinmarketing.com@JeffAllenUT

Thank you!

Mobile Opportunities of Today - Jeff Allen at Acquisio Summit

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