Mobile: Consistency in our work process

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Proprietary & Confidential. © 2013 R/GA All rights reserved.

Mobile: Consistency in our work processInteraction South America 2013November 13th -16th

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Why Mobile?

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iOSAndroid

Windows

RWDNative

Hybrid

phonegap

gira

data

Context

Resolutions

location

Camera

canvas

Xcode

hardwarecompatibility

device

Tablet

watchCloud

ServerWeb app

Performance

3G/4G

Cell Tower

Costs

Timeline

Mobile Site

Security

Sensors

Google Glass

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Why consistency in our work process?

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Source: http://howmuchtomakeanapp.com/

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Source: http://howmuchtomakeanapp.com/

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Source: http://howmuchtomakeanapp.com/

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Source: http://howmuchtomakeanapp.com/

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Source: http://howmuchtomakeanapp.com/

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Time Budget

$

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People

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Consistency means putting everyone on the same page.

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Visual Designers, Developers, Engineers, UX Designers, Project Managers…

Within your team

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End-Users, Customers, Marketing Teams, Product Teams, Design Teams…

Outside your team

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And they all have an opinion.

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So how can I be fast?

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So how can I be efficient?$

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How can I be Consistent?

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Prototyping helps managing expectations

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Prototype with your team

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Prototype with people outside your team

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But prototyping can take hours…

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Early in the process…

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Sketch

Prototype

Test

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Sketch using a template

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POP InVision

Use tools to quickly prototype

Proto.io

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It’s all aboutplay

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Repeat, Refine, Repeat, Refine…

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Just like every approach, here is a checklist…

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Checklist…

Schedule sketching sessions

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Checklist…

Schedule sketching sessions

Look for references

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Checklist…

Schedule sketching sessions

Look for references

Create quick prototypes

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Checklist…

Schedule sketching sessions

Look for references

Create quick prototypes

Schedule testing sessions

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Checklist…

Schedule sketching sessions

Look for references

Create quick prototypes

Schedule testing sessions

Repeat, refine, repeat, refine

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We are on the business of managing people’s expectations.

Thank You.

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Marcus Pérez Cervantesmarcus.perez@rga.com@mperezcer

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