Mobile Apps Tech: Appspire.me

Mobile Apps

Jasmine Leong

What is Appspire.me?

• Service marketing company

• Markets and advertises new mobile apps—freeand paid

• Optimizes views and downloads in app stores

• Uses app marketing strategies & staff of experts and professionals

Packages

• Monthly

• One time

• Advertising

• App launch

• Web design

• Marketing videos

Features & Services

• Research

o Market

o Competitive

• Optimization

o Content writing

o App description

• Creation

o Custom designs

o Link bait

Features & Services con’t

• Management

o Press releases

o PR outreach

o Reputation

o Reviews

• Reporting

o Data/stats

• …and more!

Benefits & Drawbacks

Benefits

• Expansive services: research, creation, mgmt

• Expert help & connections in relevant fields

• Transparency in results

• Money back & rank guarantees

Drawbacks

•Expensive

•Must spend more to get more

•Maintaining results not guaranteed

Discussion Questions

• Why might Appspire.me’s services be unnecessary for an app to be successful?

• Do you think it is more or less advantageous for companies like Appspire.me to rely significantly on intangible competencies and abilities?