Mining relationships for gold 'final

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PerspectiveExamplesEncouragement

Relationships

?THEBIG

Engage. Listen………. Sell later.

What Americans Do Online - Neilson WireAugust 2, 2010

Internet Marketing & Social Media

#1 Influencer in making buying decisions

Just the facts

•150 million US users

•50% log on EVERY DAY

•7 hours/month or 14 minute/day •130 friends

Facebook

• 450 million viewers

•2 billion views/day

•Every 60 days, more videos than 60 years of CBS, ABC, NBC

YouTube

Wikipedia

• 360 million unique visitors

•32 million articles

• 90,000 editors

• 105 million global users

• 300,000/day signing up

• 55 million tweets a day

twitter

•75 million in 200+ countries

•38 million in US

•Executives from ALL Fortune 500 companies

Linkedin

Entrepreneurs’

PARETO PRINCIPAL

• 40% don’t have a web site

• 47% don’t think Facebook, Twitter or even LinkedIn are beneficial

• 62% don’t use email marketing

• 81% not fully using social media

• 84% don’t do e-commerce

CitiBank Small Business Survey

E3 Music SolutionsSarah Galvin

Lori Mullen

Linda Erb

Tracy Higginbotham

pro

ophelia’s placeMary Ellen Clausen

LinkedIN groups page

Start thinking conversationsNot campaigns

• Contact someone from WT

• Look at others

• Stay focused on your core business

Find a fit and get good at it.

Keep moving – take little steps

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