Millennial Marketing Guide

NuSpark Marketing

www.nusparkmarketing.com, @nusparkmktg

A Guide to Marketing to Millennials

Attitudes, Messaging, Media

Paul Mosenson, President, NuSpark Marketing Lead Generation Services

The Need to Be Connected

Traits of the Millennial

Millennials are Diverse

How Millennials are different from past generations

A Summary of Millennial Values

Millennials are Connected

How Millennials View Themselves vs. Parents

Millennials are Powered and Protected

Millennials are Accepting and Diverse

Technology has Caused Media Consumption to be Fragmented More Than Ever

Millennials Want to Be Rich and Famous

Millennials Priorities in Life

Millennials Are Unique

MARKETING

General Differences; Online Activities

Highest Skew

Watch Online

Videos

Social

Networking

Millennials Use Technology

Millennials Usage of Mobile and Online Activities

Millennials Cannot Live Without Internet and Mobile

Millennials Prefer Video and Social vs. Others

The Rise of Multi-Tasking

90% of Millennials Use Social Media

Highest Percentage of Social Media Users 18-34

1/3 of Twitter Users are 25-34

Millennials Use Social Media

Millennials Use Social Media Frequently

Only 35% of Millennials watch TV live

Millennials Use of Television vs. Boomers

Millennial Men Watch More TV and Video Than Women

Millennial Men Like to Post Videos

Quick Stats One

Quick Stats 2

Millennials Sleep With Their Cell Phone

Millennials Text Frequently

Millennials Talk and Text While Driving

Marketing to Millennials

Most Effective Marketing Techniques

Millennial Brand Strategy Foundation

Millennial Brand Values

Questions?

Contact Paul Mosenson of NuSpark Marketing

pmosenson@nusparkmarketing.com

610-812-2725

www.nusparkmarketing.com

Millennial Marketing Guide

Business

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