Mike moyer’s super awesome zone program elevator pitch - with software demo

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There is a lot more to giving a good business presentation that a slick PowerPoint deck. The Super-Awesome Presentation Zone Program teaches business people how to properly “choreograph” their presentation for incredible impact. Attendees will learn about everything from proper eye contact to the right tone of voice to what to do with your hands in each of three presentation “zones” including intimacy, excitement and information. This seminar is ideal for entrepreneurs, sales people or anyone who gives formal presentations to a business audience.

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TheSuper-Awesome

Presentation Zone Program

TheSuper-Awesome

Presentation Zone Program

Important people sit near

the front

Less important people sit

further back

Presentation on the middle

screen

Room Layout

ZONE THREE

ZONE ONE

ZONE TWO

INFORMATION

INTIMACY

EXCITEMENT

INFORMATION

INTIMACY

EXCITEMENT

Important people sit near

the back

Less important people sit in

front

Most important

person (always)

Least important

person

Next most important

person

FOR EACH ZONE• Eye contact• Arm movements/body language• Tone of voice• Position of body• Slide content

Rule #1

SMILE

HOW TO SMILE

TWO TYPES OF EYE CONTACT

Gentle Steady

get rhythm

THREE TYPES OF HAND POSITIONS

(Wear a white or light blue shirt)

TWO TONES OF VOICE

BACK OF THE ROOM

Front of the Room

POSITION OF BODY

POSITION OF BODY

EMPHASIZE

POSITION OF BODY

RELATE

THREE TYPES OF SLIDE CONTENT

1.Backdrop2.Visual Aid3.Information

Zone 1- Intimacy

Speak to the judgesGentle eye contactHands in the boxMake it personal

Slide is a backdrop

Zone 2- Excitement

Work the roomConnect with the audience

Hands outside the boxMake it interesting, tell your story

Slide reiterates your wordsSmile, smile, smile, smile

Zone 3- Information

Talk to the judgesSteady eye contact

Arms extended, point to dataIsolate information, cover irrelevant data with body

Look for confusion, talk clearly, slowly

Pitch Killers

• Answering questions• Responding to feedback

Answering Questions

• Move towards asker, stand in Zone 1• Do not interrupt! Never, never, never, never, never• Gentle eye contact• Pause before answering• Rephrase to clarify, make sure judges hear question• Answer kindly, respectfully• “I don’t know, but I can look into that for you.” is an

acceptable answer• Anyone from your team can answer

Responding to Positive Comments

• Move towards commenter, stand in Zone 1• Do not interrupt! Never, never, never, never, never• Gentle eye contact• Pause before responding• Rephrase to clarify, make sure judges hear comment• Thank the person for their comment• “Thank you, I agree,” “Thank you, we will look at that.”• Resist the temptation to pass judgment on the

comment

Responding to Negative Comments

• Move towards commenter, stand in Zone 1• Do not interrupt! Never, never, never, never, never• Gentle eye contact• Pause before responding• Thank the person for their comment• “Thank you, for your comment.” “Thank you, we

should look into that more closely”• Resist the temptation to defend yourself• Never argue

Matching Content to Zone• Love me- Zone 1• Problem- Zone 2• Solution-Zone 2• How it makes money- Zone 2• Who else is doing it- Zone 2• Why yours will sell- Zone 1 or 2• How much money it will make- Zone 3• Why you are the people to make it happen- Zone 1 or 2• How much money you need to get started- Zone 2 or 3• Ask for the money- Zone 1 or 2

Pitch Tips

The Elevator Pitch

• Personal Connection- Zone 1• Like/Different Summary – Zone 2• Market Size – Zone 2 or 3• Traction – Zone 2• Team – Zone 2• Ask – Zone 1 or 2

How to Do a Software Demo

Never Live!

PodiumSlide Driver

Laptop Monitor with

remote control

The Laptop Monitor Trick

Current speaker

exits Zone 2 or 3

New speaker enters Zone 1 Speaker Changes

Mike Moyermike@slicingpie.com

(773) 426-6353

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