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Need for Flexibility
Fear of past messed up
projects
Hate Process…..process
kill creativity
Until now the brand was more
important
56
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90%
Project Mgmt Digital Asset Mgmt Email CRM/SFA Marketing DBMS Lead Mgmt Campaign Auto. Event Mgmt Spend Mgmt Media
Forces Governing Adoption1. Operations Complexity2. Marketing Ecosystem3. Technologically Ready4. Need for KPI’s & Actionable
Data5. Acquisition v. Retention
Spend
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Project Mgmt Digital Asset Mgmt Email CRM/SFA Marketing DBMS Lead Mgmt Campaign Auto. Event Mgmt Spend Mgmt Media
Forces Governing Adoption1. Operations Complexity2. Marketing Ecosystem3. Technologically Ready4. Need for KPI’s & Actionable
Data5. Acquisition v. Retention
Spend
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