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CRADLE TO CRADLE® DESIGN
Prof. Dr. Michael Braungart Paris, FranceLe 31 mars, 2010
en coopération avec Integral Vision
vous présente
QUEL AVENIR POUR LA FRANCE?
DU BERCEAU AU BERCEAU?
CRADLE TO CRADLE®: Refaire la façon dont on fait des choses
THE NETHERLANDS: A CRADLE TO CRADLE® HOTSPOT
The Dutch Vision:
To be a Cradle to Cradle Country
A2 Tunnel Maastricht
The International Center for Sustainable Excellence
Partners in the Netherlands
Denmark
Samsø & Anholt, C2C-Islands EU-project around water, energy and materials
Danish IndustryIndustry Cluster investigating C2C
Center for SamfundansvarDeveloping CSR tools for small and mediumcompanies that includes C2C
Engineering companies COWI & Rambøll promoting C2C
LouisianaMuseum of modern art is doing an exhibitionon C2C arckitecture
CRADLE TO CRADLE® IN DENMARK
CRADLE TO GRAVE DESIGN PARADIGM
ENVIRONMENTAL DISASTERS
CRADLE TO GRAVE DESIGN PARADIGM
OFF-GASSING OF CARPET
INDOOR AIR QUALITY FOR OUR CHILDREN
GUILT MANAGEMENT?
ARE WE TOO MANY?
Phasing out the human race by voluntarily ceasing to breed will allow Earth's biosphere to return to good health. Crowded conditions and resource shortages will improve as we become less dense.
Voluntary Human Extinction Movement
ARE WE TOO MANY?
“No goal is more crucial to healing the global environment than stabilizing human population.”
Al Gore
ARE THEY TOO MANY?
THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS
Eco-Efficiency Rearranging the deck chairs on the Titanic
CRADLE TO GRAVE : TARGET IS ZERO
REDUCTION,AVOIDANCE, MINIMIZATION,PREVENTION.
ECO-EFFICIENCY
Eco-efficiencyEco-efficiency
Eco-effectiveness
ECO-EFFECTIVENESS
CRADLE TO CRADLE® : THE GOAL IS QUALITY
ECO-EFFICIENCY
DEFINE,INCREASE,SUPPORT, OPTIMIZE
ECO-EFFECTIVENESS
WHERE CLIENTS AND SUPPLIERSREGARD THEMSELVES AS PARTNERS, AIMING FOR THE HIGHEST QUALITIES
PROGRESS OF QUALITY FROM CRADLE TO CRADLE® WITH TIME
OPTIMAL
OPTIMIZING
TOLERABLE
NOT ACCEPTABLE
NOT CHARACTERIZED
Positive Definition of materials: ABC-X CATEGORIZATION
CRADLE TO CRADLE®: DOING THE RIGHT THINGS!
DOING THE RIGHT THINGS
DOING THINGS RIGHT
CRADLE TO CRADLE® DESIGN PARADIGM
• WASTE EQUALS FOOD(NUTRIENTS ARE NUTRIENTS)
• USE CURRENT SOLAR INCOME
• CELEBRATE DIVERSITY
„Beauté à l'état pur“
Censuré en version américaine
TRIPLE TOP LINE
9. Production / Implementation
8. Product design
7. Development of Positive Lists
6. ABC-X-categorization of ingredients with respect to criteria
5. Selection of criteria to be met by the product
4. Which metabolism: biological or technical?
3. Analysis of product utilization: consumption or service product?
2. How do we meet the customers needs
1. What is the purpose of the product
DEVELOPMENT OF A CRADLE TO CRADLE® PRODUCT
Target
Biological Metabolism
Technical Metabolism
BiologicalNutrient
Climatex® Lifecycle™ and Climatex® LifeguardFR™ : Biological Nutrient
DISTRIBUTION, UTILISATION RESIDUESMANUFACTURING
CONDITIONINGRESOURCES
Climatex® Lifecycle™ and Climatex® LifeguardFR™ are patents and trademarks of Gessner AG, Switzerland
Handelsblatt, 16. Juni 2005
KLM - COMPOSTABLE AIRPLANE SEAT PROTOTYPE
TRIGEMA BIODEGRADABLE T-SHIRT
NEW DIMENSIONS OF QUALITY FOR APPAREL GOODS- User’s Health - Safe for the Environment
MANUFACTURE BIODEGRADE
COMPOST
COTTON
RECOLLECTION
Technical Nutrient
PHILIPS
www.philips.nl
DESSO: CRADLE TO CRADLE® FLOOR COVER
MIRRA CHAIR- HERMAN MILLER: TECHNICAL NUTRIENT
PURCHASE AND USE
TAKEBACK
REPOLYMERIZATION
PRODUCTION TAKE-BACK
DISASSEMBLY
AVEDA
• Aveda™, The Art and Science of Pure Flower and Plant Essences™
• Founded by Horst Rechelbacher in 1978
• Goal: to provide beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.
• Manufacturer of professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products
• Based in Minneapolis (Blaine), Minnesota, USA
AVEDA: CRADLE TO CRADLE DESIGN
METHOD: A CRADLE TO CRADLE COMPANY
DESSO: CRADLE TO CRADLE® ROADMAP
Stef Kranendijk, Desso CEO
van Gansewinkel Groep- NUTRIENT MANAGEMENT COMPANY
„For us Cradle to Cradle is not an invention but a discovery of what our work really is about!It is so inspirational for our company.“
Ruud Sondag- CEOvan Gansewinkel Groep
BEYOND THE LIMITS OF SUSTAINABLE ARCHITECTURE
Eco-effective architecture
• Rematerialization– Technical and biological cycles– Integrated with nature‘s
nutrient and energy cycles• Material chemistry
– Positively defined material chemistry
– e.g. Climatex and BASF carpet fiber
"The greenest house is the one that never
gets built.“
— Whit Faulconer, GreenBlue
?
Adam J oseph Lewis Center for Environmental Studies I Oberlin College, OH
HOUSES LIKE TREES
CITIES LIKE FORESTS
BUILDINGS LIKE TREES
WILLIAM MCDONOUGH: HOUSES LIKE TREES, CITIES LIKE FORESTS
FORD ROUGE CENTER
ADAM JOSEPH SMITH CENTER FOR ENVIRONMENTAL STUDIES OBERLIN, OH
A2 Tunnel Project
Quelle: HeidelbergCement
A2 – TUNNEL PROJECT: CRADLE TO CRADLE® BUILDING MATERIALS
• Positive Effect from Concrete:– Fine-Dust capture through absorbsion of Concrete Surface
– Transformation of air pollutants, such as by TioCem Technology
– Fiber Reinforced Concrete from recycled carpet fibers (as an interim solution for carpet materials)
– Concrete with additional functional properties, such as• Installing self-illuminating bacteria in concrete surfaces• Better use of energy by way light reflection on white instead of gray cement
GOAL: BUILDINGS LIKE TREES
Heidelberg Cement TioCem premium Concrete
Nitrate monoxide from the surrounding air is being transformed into Nitrate (NO3¯) which is then being washed down by rain and serves as nutrients to the soil
CEMENT AS CARBON STORAGE
FORD RIVER ROUGE LIVING ROOF DESIGN
XEROFLOR: „RAISED FLORA“
ADVANTAGES OF GREEN ROOFTOP
• Green rooftop – captures rainwater– reduces energy needs for cooling and heating– keeps buildings an average 5°C cooler than
bare rooftop buildings• The plants transform carbon dioxide into
oxygen
ECO-EFFECTIVE ARCHITECTURE
• More Impact– More habitat– More clean water– More fresh air– More pleasure– More beauty– More biological diversity– More fun
• Intelligent Workplace– Responds to outdoor and
indoor conditions
Bionorica: Building like a tree
Building: BIONORICA NEUMARKT
WINDMILLS ON TRANSMISSION TOWERS
The BEL-AIR Bio Filter
EXAMPLE OF A CRADLE TO CRADLE® PLATFORM
AB 283, as introduced, Chesbro. Solid waste: extended producer responsibility program.
Product stewardship bill (AB 283), FEBRUARY 12, 2009 :
This bill would create the California Product Stewardship Act of 2010 and would require the board to administer the program. The bill would require the board to adopt regulations by July 1, 2011, in order to implement the program to provide environmentally sound product stewardship protocols that encourage producers to research alternatives during the product design and packaging phases to foster cradle-to-cradle producer responsibility and reduce the end-of-life environmental impacts of the product.
CRADLE TO CRADLESM in California
International Congress and Exhibition for Innovation and Intelligent Design
Join Us for the next Nutec, November 10-12, 2010 FRANKFURT, GERMANY
www.nutec.de // +49 69 75 –59 99
NUTEC - Gateway to Industrial Change
BENEFICIAL ECOLOGICAL FOOTPRINT
EPEA INTERNATIONALE UMWELTFORSCHUNG GMBHTROSTBRÜCKE 4D-20457 HAMBURGGERMANYT. +49 40 43 13 49 0F. +49 40 43 13 49 49www.epea.com
Michael Braungartbraungart@epea.com
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