Metal Arts Guild Presenation

scott lakeceo - jaded pixel technologies

www.shopify.com

what’s coming

✓ who we are and the tools we use

✓ quick tour of shopify

✓ some of our stores

✓ ip theft and our experience

this is us

✓ we’re an ottawa based startup

✓ started in sept 2004

✓ simplified hosted e-commerce service

✓ enabled in 80 countries

✓ stores in 38 countries

✓ 30,000 accounts

why we started shopify

✓ shopify was needed - snowdevil

✓ wanted to help small business people

✓ wanted to help artists

our tools

✓ design as a competitive advantage

✓ communities

✓ crowdsourcing

✓ blogging

design and usability

✓ don’t compete on features

✓ compete on design and usability

✓ as few features as necessary

✓ good design creates passionate users

✓ make it easy to create great stores

✓ good design creates trust

communities

✓ communities are our support team

✓ passionate users help each other

✓ be active in your own communities

✓ be active in other communities

✓ barcamp, democamp, ogre, SM meetups

crowdsourcing

✓ open source

✓ translation problem

✓ 80 countries, one language

✓ crowdsourcing translation

✓ 29 languages

✓ text

blogging

✓ blogging is how we market ourselves

✓ tell the world what you’re doing

✓ makes your company more human

✓ makes your product approachable

✓ people are interested

blogging

✓ globe and mail

✓ national post

✓ time magazine

✓ new york times

✓ calgary herald

✓ ottawa citizen

✓ news.com

✓ cNet news japan

✓ wired magazine blog

✓ techcrunch

✓ webware

✓ g4 Tech TV - CFH

a quick tour of shopify

some of our shops

ip theft and our experience

ip theft

✓ our experience - it happens

✓ designs, features, name

✓ the case of etsy

✓ don’t let it go

✓ don’t let it stop you

the endwww.shopify.com

www.jadedpixel.com

www.startupottawa.com

tech.nologi.ca