Mediacy NYU Deck

Agenda

• Out of Home Advertising Industry

• Mediacy and MaxRacks• Day in the Life at a Startup • Internship Opportunities

billboard transit kiosk postings

barware shelter coffee taxi top

events taxi tv elevator poster

bulletin transit

alternative street furniture transit

transit

50% 13%

13%

13%poster

street furniture

10%

alternative

alternative

10%

10%alternative

alternative

12% 12%

12%

12%12%

• $6.2 billion (2009)• Competes against cable TV and

internet• Reaches difficult-to-target mass

market• Measurability becoming more

important

Out of Home Industry

• 80% revenue from consumer goods

• Highly sensitive to disposable income

• Ad budgets shift to below-the-line promotions

Uh-oh for OOH

• Economy expected to recover in 2010

• OOH advertising will increase as traditional declines

• More on-the-go consumers

• Industry revenue growth increases to $6.3 billion

OOH Good for 2010

OOH the Competition!

16%

16%

14%

53%

OOH the Competition!

16%

16%

14%

53%[COMPETITIVE]

Traditionally…

Non-traditional…

street teams

experiential marketing

projection media

street decals

event tours

campus influencers

stair graphics

segway teams

wild postings

parking stripes

cinema ads

digital screens

mall ads

airport ads

stadium and arena ads

in-store ads in-office ads

elevator ads campus media

branded barware restaurant ads mobile truck ads

gas toppers coffee sleeve ads magazine wraps

• Alternative OOH: anything except billboards, transit signs, and static signage

• Highly engaging; reaches people in contextually relevant areas

• Focuses more on results than measurability

Alternative = Attention

From Max Racks to Mediacy

Max Racks brings major innovation to alternative and out-of-home media by placing brands directly into people's lives (and hands) with our postcards.

The Trouble with

Magazines

• Wasted coverage• Expensive back

cover• Advertising wear

out

The Pros of ‘Public Place Magazines’

• 80% of adults have read magazines in a public place

• 68% look for their favorite magazines

• 19 readers/copy per month

The Solution: CoverMedia

RelevantTargetedMedia

The Lowdown on CoverMedia

• More targeted• Greater flexibility• Less expensive

Mediacy Wants You!

Michael Gitter

michael@mediacyoutdoor.com

Keith Stewartkeith@mediacyoutdoor.com

Thanks!