Media Management Module 1 Strategy teigland jan25
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Slides from my fourth lecture in the Strategy module in the 2011 Media Management Course at Stockholm School of Economics and the Royal Institute of Technology. Here is more information on the course: http://nordicworlds.net/2011/01/21/strategy-course-focuses-on-virtual-worlds-and-gaming-industries/.
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- 1. Strategy January 25 - Afternoon Media Management Module 1
Robin Teigland [email_address] www.knowledgenetworking.org January
2011
2. Module Overview1/3
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- Individual Assignment: Readings
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- Group Assignment: Choose your Live Case Strategic Issue
- Jan 21 External Analysis: Industry Structure and
Competition
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- Individual Assignment: Readings
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- Group Assignment: Cola Wars Continue
- Jan 24 Internal Analysis: Analyzing Resources and
Capabilities
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- Individual Assignment: Readings
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- Group Assignment: Wumart Stores
- Jan 25 An Entrepreneurs View of Strategy in 3D
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- Individual Assignment: Readings & Questions
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- Guest: Steve Mahaley, PeaceTrain
3. Module Overview2/3
- Jan 26 Recent Developments in Strategy
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- Group Assignment: Article summary ppt for slideshare
- Jan 31 Executing Strategy
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- Individual Assignment Readings & Questions
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- Guest: Christian Bjrkman, MindArk
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- Guest: Fredrik Nilsson, IC You
- Jan 31 Exploring Business Models and role of IT
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- Individual Assignment Readings & Questions
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- Guest: Paul DiGangi, Western Carolina University
- Feb 2 - External Drivers of Change: Exploring the Future of the
Gaming Industry
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- Individual Assignment: Readings
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- Guest: Stefan Lampinen, Speltjnst
4. Module Overview3/3
- Feb 2 Creating Value Networks
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- Individual Assignment: Readings & Questions
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- Guest: Malin Strman, Independent Consultant
- Feb 7 - Live Case Day: Integrating Theory with Practice
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- Group Assignment: Virtual Worlds and Gaming
5. The rise of Avapreneurs (avatar+entrepreneur)
JVWR, Teigland 2010
http://journals.tdl.org/jvwr/article/view/866 6. Todays Guest
Lecture
- Steve Mahaley, aka Cotton Thorne
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- http://slpeacefest.wordpress.com/
7. January 26 Recent Developments in Strategy
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- We will NOT meet in class
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- Use time to prepare your group assignment: Article summary
ppt
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- Label the document: SSE_Shortarticlename_Group#_2011.ppt
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- You may just put your group name (e.g., 1a) on the ppt, you do
not need to put your names on it if you do not want to
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- Upload to slideshare by Jan 26, 18:00 and embed in learning
platform
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- Email to Robin at[email_address]
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- Please enable download function on slideshare so that others in
class can download
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- Please do NOT remove this ppt from slideshare
8. Live Case work
- Make sure you havefinal versionof syllabus
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- MM2011_Strategy_teigland_20jan2011.doc
- Arrange time with sponsors to talk about your strategic
issue
- Determine focus/scope of your strategic issue
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- Determine if you want to go broad and shallow or narrow and
deep in your analysis
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- Select which strategic frameworks from class and readings you
will use
- Check out twitter, fb, linkedin for information and
resources
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- There are lots of groups to follow
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- I have also posted relevant material on fb and twitter
- Please raiseany questions you have!
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- You can also contact Serdar Temiz at swedenturkey@gmail.com
and/or Hanna von Schantz at hvs@fek.su.se
9. Live Case Teams 16 Teams total 10. Module Overview2/3
- Jan 26 Recent Developments in Strategy
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- Group Assignment: Article summary ppt for slideshare
- Jan 31 Executing Strategy
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- Individual Assignment Readings & Questions
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- Guest: Christian Bjrkman, MindArk
-
- Guest: Fredrik Nilsson, IC You
- Jan 31 Exploring Business Models and role of IT
-
- Individual Assignment Readings & Questions
-
- Guest: Paul DiGangi, Western Carolina University
- Feb 2 - External Drivers of Change: Exploring the Future of the
Gaming Industry
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- Individual Assignment: Readings
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- Guest: Stefan Lampinen, Speltjnst