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Project Management presentation for the MEA National Conference in Brisbane in 2011. The crux of the pres was about adding a strategic layer to the Project Life Cycle for Event Professionals. This creates meaningful objectives which leads to higher impact events.
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Putting the PRO back into PROject Management
Penny Webb
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THE MEDIUM
INFLUENCING OPINIONCommunication Opportunity
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OBJECTIVE STRATEGY
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OBJECTIVE STRATEGY
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Objective
Project Management
Objective TacticsStrategyMedium
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Tactics
Know
Feel
Do
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Defining
Planning
Executing
Delivering
START AT THE END
Business Objective
Event Specific Objective
FINISH AT THE BEGINNING
Communication Objective
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Use event application tools as planning tools.
So how do you do that?
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TACTICS
OBJECTIVES STRATEGY / CONTENT
STRATEGY / CONTENT TACTICS
TACTICS LOGISTICS
PROJECT DELIVERABLES
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VISION
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OBJECTIVE STRATEGY
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“People who know HOW work for the people who know WHY”
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PERFORMANCE METRICS
• YEAR ON YEAR REVENUE UP BY 5.9%
• EBIT IMPROVEMENT OF 2.4%
• FORECAST FAVOURABLE AGAINST MARKET
CONDITIONS
• ABSENTEES DOWN BY 14.7%
• SICK DAYS REDUCED BY 8.3%
• RETENTION RATES MOVED FROM 3 YEARS 4
MONTHS TO 3 YEARS 8 MONTHS
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