View
1.384
Download
3
Category
Tags:
Preview:
DESCRIPTION
This presentation includes the insight and creative strategy for Maybelline Mascara.
Citation preview
MaybellineKELLY LATI
YSAY CAMUSANTON ESTEBAN
BACKGROUND
DARE TO BAREROLE OF MAKEUP
CURRENT SITUATION
DARE TO WEAR
PROBLEM
NOT YET
1here.
PROBLEM
MAKE IT
RELEVANT
Target MarketDEMOGRAPHIC
PSYCHOGRAPHIC
18-28 YOfemaleC1, B
WHY MAKEUPBEHAVIORALEVERYDAY
Insight
“It's not about creating a mask, it's about bringing out the inner you.”{ }
PURPOSE
GIVE CONSUMERS WHAT THEY WANT.
LET THEM BRING OUT THEIR INNER BEAUTY.
Strategic Message
If you want your inner you to shine through, use Maybelline
mascara.{ }
LeverageDELIVERS ITS PROMISE
DELIVERS ITS PROMISE
Leverage
physical beauty?
WE SELL INNER BEAUTY.
TAGLINE
“REVEAL WHAT’S REAL.”
Conclusion IN THE SEARCH
FOR BEAUTY, INNER BEAUTY HAS BEEN FORGOTTEN.
We found it![in a hopeless place]
Recommended