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David, VP of Customer Success at VigLink, saw 2 billion clicks within the network in 2011. He examines which were most valuable, which didn’t earn a dime, and “click best practices” to earn more.Experience level: IntermediateTarget audience: Affiliates/PublishersNiche/vertical: Data analysisDavid Gorcey, Vice President, Customer Success, VigLink (Twitter @gorcey)
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May 16, 2012
Affiliate Summit CentralDavid GorceyVP of Customer Successdavid@viglink.com
Maximizing Click Revenue2 Billion Outclicks Analyzed
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2011
2,000,000,000
.
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Today
Where’d they go?
Which did the best?
Which did the “worst”?
What does it mean to you?
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Where Did they Go?
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Where Did they Go? 200,000,000 eCommerce
Leads?!
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Where Did they Go?
ACTUAL
200,000,000 affiliated->X 0.75%
1,500,000
a % of those 200M clicks resulted in sales,
but pubs were only monetizing 1.5M on
their own
Not quite…
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Where Did they Go?
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but ignoring all that
for a moment...
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Which Did the Best
Who They Were
(On Average, in 2011)
100,000’s ofoutclicks each
millions of pageviews
each
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Which Did the Best
targetedsocial
informative
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Which Did the Best
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Which Did the Best
Who They Were
(On Average, in 2011)
4% CTR
(their content rocked!)
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Which Did the Best
Who They Were
(On Average, in 2011)
4% CTR
0.42%
Monetized
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Which Did the Best
% CLICKSMONETIZED
0.42% < 0.75%
the average
our high performers were actually doing a below
average job affiliating links.
high performers
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Which Did the Worst
at face value,
it isn’t so bad....
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Which Did the Worst
% CLICKSMONETIZED
7-8% > 0.75%
the average
Those that ultimately turned out to be the “under” performers,
actually did a phenomenal job monetizing clicks on
their own.
“under” performers
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Which Did the Worst
% CLICKSMONETIZED
7-8% > 0.75%
the average
Those that ultimately turned out to be the “under” performers,
actually did a phenomenal job monetizing clicks on
their own.
“under” performers
100,000’s of pageviews
each
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Who They Were
(On Average, in
2011)
But...
0.2% CTR
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The Commonalities?
generalrushed
commercial
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The Commonalities?
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What it Means to You
Content is king.
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But the balancing act between content and monetization really is
critical.
What it Means to You
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What it Means to You (How to Make More Money!)
make content targeted know where clicks are going
make content social affiliate, affiliate, affiliate!
don’t trade content for monetization automate, automate, automate!
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Q&A
VigLink
(web) VigLink.com
(email) info@viglink.com
(twitter) @VigLink
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