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Discussion slides used in an executive session with IBM senior sellers on the emerging digital business landscape.
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IT EVERYWHERE: WHY DO WE CARE?
Professor N. Venkat VenkatramanBoston University School of Management
Twitter :@NVenkatramanLinkedIn: NVenkatraman
IBM ASL @ Boston UniversityMay 2012
IT’S ALL AROUND..
Products
Processes
Services
LET US LOOK AT SOME NUMBERS
& TRENDS...
WORLDWIDE INTERNET USERS IN DECEMBER 2011
~2.2 Billion
WORLDWIDE MOBILE PHONE
USERS IN DECEMBER 2011
~5.6 Billion
FACEBOOK USERS* (APRIL
2012)
~901 million* Not including China
SMART PHONES OUTSOLD PCS AT THE END OF
2011
~500 million
SKYPE IS NOW PART OF
MICROSOFT
$8.5 billion
MOTOROLA IS NOW PART OF
$12.5 billion
APPLE’S MARKET CAPITALIZATION
$530 billion* May 5, 2012
FIVE WEBS FOR
CREATING & CAPTURING VALUE
Machine Web|Industrial Internet
Realtime WebMobile Web
Media Web Social Web
ONE COMPANY’S VISION
INSIGHTS & IMPLICATIONS
Impact
Time
Defend Today’s Core
Horizon 1
Augment Today’s Core
Horizon 2
Create Next Core
Horizon 3
Are conversations with your clients focused on
horizon 1 or beyond?
Machine Web|Industrial Internet
Realtime WebMobile Web
Media Web Social Web
1. MOBILE WEB
5 BILLION SMARTPHONES BY 2020
CountryMobile
Subscriptions % of Population
China 1.01 Billion 75%
India 903 Million 75%
USA 327 Million 104%
Indonesia 250 Million 105%
Brazil 245 Million 127%
Russia 225 Million 154%
91% 88%
Mobile Broadband Penetration Leaders
2007 “Leaders” “Challengers”
2012 “Leaders” “Challengers”
Mobile Apps are
Everywhere....
0
150000
300000
450000
600000
July 11, 2008 January 5, 2010 March 5, 2012
Number of Apps
0
7500
15000
22500
30000
July 11, 2008 January 5, 2010 March 5, 2012
Number of Downloads (Millions)
+
AN EXAMPLE:MOBILE WEB IN
RETAIL FINANCIAL SERVICES
WHAT ABOUT VISA?
Impact
Time
Defend Today’s Core
Horizon 1
Augment Today’s Core
Horizon 2
Create Next Core
Horizon 3
Products
Processes
Services
1. MOBILE WEB
5 BILLION SMARTPHONES BY 2020
How are you helping
your clients navigate
the mobile web?
Horizon 1 or 2 or 3?
Machine Web|Industrial Internet
Realtime WebMobile Web
Media Web Social Web
2. SOCIAL WEB
To make the world more open and connected
0
250
500
750
1,000
3/2009 6/2009 9/2009 12/2009 3/2010 6/2010 9/2010 12/2010 3/2011 6/2011 9/2011 12/2011 3/2012
Facebook Monthly Active Users (millions, worldwide)
901m
Source: Facebook (S-1)
AUTHENTIC IDENTITY &
SOCIAL GRAPH
Fb
FROM WEB PAGES TO FB PAGES
Web
FB
B2C B2C
C2B
C2C
C2B & C2C C2C
Strength
PrivateMessage
B2C
Check-inDeals
Sponsored Ads
Promotions
StoresOpen Graph/API
Facebook Credits
FACEBOOK LINKS OFF-LINE WITH
ON-LINE
FACEBOOK TIMELINE
FACEBOOK SOCIAL APPS
+Cooked it
Add to Timeline
Impact
Time
Defend Today’s Core
Horizon 1
Augment Today’s Core
Horizon 2
Create Next Core
Horizon 3
2. SOCIAL WEBHow are you helping
your clients navigate
the social web?
Horizon 1 or 2 or 3?
Machine Web|Industrial Internet
Realtime WebMobile Web
Media Web Social Web
MEDIA WEB
• 4 billion + views every day
• 3 billion hours of video watched each month
• 800 million monthly unique visitors
• 60 hours of videos uploaded every minute
• 70% of traffic outside USA
• 98% of AdAge’s top 100 advertisers run campaigns
Source: YouTube
0
28
55
83
110
Daily Unique Viewers (millions) Videos viewed (billions)
Dec 2010 Dec 2011
43.5b
30.1b
105.1m
73.7m
KHAN ACADEMY ON MEDIA WEB
Facebook integrating video streaming
?
Impact
Time
Defend Today’s Core
Horizon 1
Augment Today’s Core
Horizon 2
Create Next Core
Horizon 3
How are you
helping your clients
navigate the media
web?
Horizon 1 or 2 or 3?
Machine Web|Industrial Internet
Realtime WebMobile Web
Media Web Social Web
REALTIME WEB
Do you tweet?
22,419,055
13,922,698
5,945,789
19,705,870
Tweeting and Retweeting about the
Japanese natural disaster
WEAVING THE WEBS TOGETHER
To Become the “Largest Participatory Brand in the
World”
Realtime Web
How are you
helping your clients
navigate the realtime
web?
Horizon 1 or 2 or 3?
Machine Web|Industrial Internet
Realtime WebMobile Web
Media Web Social Web
•How do the five webs impact the future of your client?
•Have your clients recognized the shifts and responded to them?
•Are you part of the conversation & transformation?
Questions for YOU
WHAT’S YOUR ROLE?
IT’S ALL AROUND..
Products
Processes
Services
• help clients understand the power of these webs
• help build capabilities beyond horizon 1 to 2 & 3
• co-create business value in the digital world
• bring the best of IBM to collectively address client needs
What’s Your Role?
“The difficulty lies not so much in developing new ideas as in escaping from old ones.”
Thanks...
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