Masterclass Vastgoed30

#SOCIETY30

RONALD VAN DEN HOFF

#SOCIETY30

Before

1850

1850 -2020

After

2020

ERA OF INDUSTRIAL REVOLUTION

ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION

CONSUMER

€

GOVERNMENT &POLITICIANS

REGENTS –QUANGO’S

FINANCIALS

PRODUCERS

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

“WE TRY TO SAVE JOBS ON BOARD OF THE TITANIC”.Peter Sloterdijk, German Philosopher.

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – KNOWMADS SELF EMPLOYED PROFESSIONAL

“ANYBODY THAT THINKS WE COME OUT

OF THIS RECESSION AND GET BACK TO

BUSINESS AS USUAL IS DEEPLY

MISTAKEN.”

Don Tapscott

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

Communication

1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION

DEVELLOPMENT

BLUE OCEAN STRATEGY

ELIMINATE

CREATEREDUCE

RAISE

DART MODEL.

DIALOGUE

RISKBENEFITSTRANSPARANCY

ACCESS

THE NEW HOUSE OF INNOVATION

N=1personal

cocreatedexperiences

Flexible andresilientbusiness

processes

Technical architecture of the firm

R=Gglobal acces to

Resources & talent

Social structure of the firm

GOVERNMENT

REGENTS

PROSUMERPRODUCER

PROSUMER

INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity

CO-WORKING CROWDSOURCING CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

TRANSFORMATIONSIGNALS

TRANSFORMATION SIGNALS

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

OCCUPY

AUGMENTEDREALITY

CROWD COLLABORATION

SHARINGSELFORGANIZINGSOCIETY

SMARTSOLUTIONSPARKING

SMARTSOLUTIONSPARKING

PRODUCTINNOVATION

SMARTSOLUTIONS

ALTERNATEREALITYGAMES

SMARTSOLUTIONSRETAIL

TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITYSELF ORGANIZATION

GIVE AWAY:AWAY=GONE

SUSTAINABLENETWORKS

SELFORGANIZINGBYSHARING

CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION

COLLABORATIVE LIFESTYLE

COLLABORATIVECONSUMPTION&VALUENETWORKS

CROWD COLLABORATION

SHARINGSELFORGANIZINGSOCIETY

CROWD COLLABORATION

!SHARINGSELFORGANIZINGSOCIETY

sharing

N = 2,4 miljoen Twitteraars 500.000.000 tweets

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

sharing

REDISTRIBUTION MARKETS

COLLABORATIVECONSUMPTION

COLLABORATIVE LIFESTYLECOLLABORATIVECONSUMPTION

DIALOGUE&CO-CREATION

SEATS2MEET.COM

THE STORY:

“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

GOOGLE MAXSTRATEGY

S2M013

S2M030

S2M020

S2M070

FREEKNOWLEDGE&SOFTWARE

S2M LAYARLOCATION FINDER

AUGMENTED REALITY

MOBILITY

SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

MIRRORVIRTUALITY

“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

SOCIAL MEDIASTRATEGY

V

V

V

V

V

V

V

V

V

VV

VV

M

VV

THE S2M MESH

SEATS2MEET.COMBUSINESS MODEL

8

SALESMARKETINGPRRESERVATIONSWEBMASTERPURCHASINGFOOD & BEVERAGE

BUSINESSMODEL

SIMPLE,SMART, SHARING& SUSTAINABLE