Masterclass Society30

too littletoo late

“THERE ARE:

ORGANIZATIONS,

THAT MAKE THINGS HAPPEN…

ORGANIZATIONS,

THAT WATCH THINGS HAPPEN…

ORGANIZATIONS,

THAT WONDER WHAT HAPPENED…”

Pe t e r F. D r u c ke r

MASTERCLASS SOCIETY30

MAY 2011:

ORGANIZATIONS & BUSINESS

in the

INTERDEPENDENT ECONOMY

RONALD VAN DEN HOFF

@rvandenhoff

#SOCIETY30

22 RETWEETS19.000 CONTACTS

VALUENETWORK

11.000 downloads

3.000 traditioneel

CONSUMENT

FINANCIALS

PRODUCENTEN

€REGENTEN –QUANGO’S

OVERHEID &POLITIEK

ZOMBIEECONOMY

“WE TRY TO SAVE LABOUR POSITIONS

ON BOARD OF THE TITANIC”.

Peter Sloterdijk, German Philosopher.

“ANYBODY THAT THINKS WE COME OUT OF

THIS RECESSION AND GET BACK TO

BUSINESS AS USUAL IS DEEPLY

MISTAKEN.”Don Tapscott

timeline

KONDRATIEF 1925

SCHUMPETER

CARLOTA PEREZ

ECONOMICEVOLUTION

DEVELOPMENT

OF

ECONOMIC SYSTEMS.

MODELS

ANSOFF MATRIX

EXISTINGPRODUCTS

NEWPRODUCTS

EXISTINGMARKETS

NEWMARKETS

MARKETPENETRATION

MARKETDEVELOPMENT

PRODUCTDEVELOPMENT

DIVERSIFICATION

MARKET

PRODUCT

VALUE CREATION

MODELS

FIVE FORCE MODEL

PORTER

BARGAININGPOWER OF

CUSTOMERS

THREAT OFSUBSITUTEPRODUCTS

BARGAININGPOWER OFSUPPLIERS

THREAT OFNEW ENTRANTS

COMPETATIVERIVALRYWITHIN

INDUSTRY

VALUE CREATION

MODELS

“THE MOST SUCCESFULL COMPANIES ARE THE ONES

THAT CAN RESOLVE

THE DILEMMA OF OPPOSITES”.

Baden-Fuller and Stopford (1994) .

REJUVENATION PROCESS: THE CRESCENDO MODEL

BADEN-FULLER & STOPFORD 1994

GALVANIZINGINTO ACTION

STRECH THEADVANTAGE

BUILD NEWCAPABILITIES

REMOVECOMPLEXITY

VALUE CREATION:

1990-2000

TRANSFORMATION OF PROBLEM SOLVING

MODELS

BLUE OCEAN STRATEGY

CREATION OF NEW MARKETS WITHOUT COMPETITION, WITH A NEW VALUE CHAIN FOR ALL STAKEHOLDERS.

CAPABLE OF TRANSFORMING CULTURAL AND/OR ECONOMICAL CONTRADICTIONS INTO OPPORTUNITIES.

E-R-R-C GRID

KIM & MAUBORGNE

ELIMINATE

CREATEREDUCE

RAISE

DEVELLOPMENT

THE NEW HOUSE OF INNOVATION

PRAHALD & KRISHNAN 2008

N=1personal

cocreatedexperiences

Flexible andresilientbusiness

processes

Technical architecture of the firm

R=Gglobal acces to

Resources & talent

Social structure of the firm

CO-CREATION OF VALUE: DART MODEL.

“THE MARKET BECOMES A FORUM…”

PRAHALAD & RAMASWAMY

DIALOGUE

RISKBENEFITS

TRANSPARANCY

ACCESS

VALUE CREATION:

2000-PRESENT

INVOLVE ALL STAKEHOLDERS

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – SELF EMPLOYED PROFESSIONAL

A GROWING GROUP OF

STAKEHOLDERS:

KNOWMADS

FREE AGENTS

S.E.P.

(Z)ZP’er (Dutch)

“A Knowmad is a nomadic knowledge

worker that is, a creative, imaginative,

and innovative person who can work

with almost anybody, anytime,

and anywhere.”John Moravec

THEIR PLAYING GROUND:

THE INTERNET & SOCIAL MEDIA

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

Communication

1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PROSUMPTION

DEVELLOPMENT

THE BOOK!

BLUE OCEAN STRATEGY

ELIMINATE

CREATEREDUCE

RAISE

DART MODEL.

DIALOGUE

RISKBENEFITS

TRANSPARANCY

ACCESS

THE NEW HOUSE OF INNOVATION

N=1personalcocreated

experiences

Flexible andresilientbusiness

processes

Technical architecture of the firm

R=Gglobal acces to

Resources & talent

Social structure of the firm

SIMPLE, SMART, SHARING & SUSTAINABLE

OVERHEID

REGENTEN

PROSUMER

PRODUCENTEN

PROSUMER

INTERDEPENDENTE ECONOMIEverbondenheidduurzaamheidwederkerigheid

Domein vanwaardecreatie

van de SOCIETY30

CO-WORKING CROWDSOURCING

CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

sustainable

INTERDEPENDENTE ECONOMIE

✔ONDERNEMENDE

WERKNEMERS

✔ NIEUWE WAARDE NETWERKEN

✔ ZR’ERS

✔ NIEUWE LEIDERS

✔ CHAORDISCHE& OPEN

ORGANISATIES

✔ SOCIAAL & KLASSIEKTRANSACTIONEEL KAPITAAL

✔ WEDERKERIGHEID✔ VERBONDENHEID

✔ DUURZAAMHEIDORGANISATIE30

MASTERCLASS 27 JUNI

THE MESH

ORGANISATIE30

KRACHT VAN HET NETWERK

FYSIEKE OMVANGmetcalfe

SPELERS POSITIEstephenson

RELEVANTIEgranovetter

BETROUWBAARHEID

DUNBARS LAW

COMMUNITY OF

PRACTISE:

SHARING

VALUE NETWORKS

COMMUNITY OF

INTREST:

CONNECTING

COMMUNITY OF

PURPOSE:

COLLABORATION

- VALUE NETWORK

- MESHWORK

- RESONANTIE NETWERK

VALUE NETWORKS

VALUE NETWORKS

COMMUNITY OF

PURPOSE

- VALUE

NETWORK

- MESHWORK

- SOCIAL ECONOMIC ENTITY

VALUE NETWORKS

VALUE NETWORKS

HOOG

LAAG AANTALKLANTEN

HOOG

LONG SNOUTHOOG

LAAG

WAARDE PERKLANT

AANTALKLANTEN

OMZETPERKLANT

LONG TAIL

FROM PARETO’S LAW TO ANDERSONS LONG TAIL…

…FROM ANDERSONS LONG TAIL TO STOLZE’S & VAN DEN HOFF’S LONG SNOUT

VALUE NETWORKS

VALUE CONSTELLATION

LONG SNOUTHOOG

LAAGAANTALKLANTEN

WAARDEPERKLANT

THE M

ESH

VALUE NETWORKS

VALUE NETWORKS

PROSUMER

PRODUCENTEN

smart

REDISTRIBUTION MARKETScollaborativeconsumption

PRODUCT SERVICE SYSTEMS

sustainable

sustainable

COLLABORATIVE LIFESTYLE

COLLABORATIVE LIFESTYLEsustainable

COLLABORATIVE LIFESTYLE

sustainable

SmartSERVICES

SmartSERVICES

SmartSERVICES

50 million visitors/month

Video-Text: $15

Editor: $2,50Title: 0.08 $$200 million

BRANDDETACHMENT

BRAND DETACHMENT:

TOEGANG IS

BELANGRIJKER

DAN BEZIT!

GELD

MONEY

break

VALUE NETWORKS

AAN DE SLAG:

DEFINITIE

KRITISCHE SUCCES FACTOREN

NODIG?

SPELERS?

ROLLEN?

KENNIS & GELD NA AFLOOP

(WELZIJNS)ZORG

ONDERWIJS

ZAKELIJKE DIENSTVERLENING

SOCIAAL KAPITAAL EN

ALTERNATIEVE WAARDESYSTEMEN

Online Matching

Mobile layar

No terms & conditions

Free Free? Free?Free

Matching Reviews

Meetingrooms

sustainable

COLLABORATION ECOSYSTEM

Social Economische

Entiteit

Virtual DNA

Event software

ForumQ & A

Digital coaching

Blog

Meeting Planner

Twitter integration

Google apps integration

Plaza group connections

Wiki

Social singlesign on

Mobile

sustainable

GOOGLE MAXSTRATEGY

GOOGLE MAXSTRATEGY

GOOGLE MAXSTRATEGY

SERENDIPITY

UNEXPECTED RELEVANCE

GOOGLE MAXSTRATEGY

GOOGLE MAXSTRATEGY

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

CONTENTCURATION

CONTENTCURATION

REAL TIME

ON DEMAND

RELEVANCE

DUURZAAM ORGANISCH

OPEN DYNAMISCH

ZELFSTUREND TRANSPARANT

ZELFLEREND DELENLOVEMARK AUTHENTIEK

DESIGN

SIMPLE,SMART, SHARING& SUSTAINABLE

“BE TRUE TO YOURSELF”

“BE WHAT YOU SAY YOU ARE TO OTHERS”

Joseph Pine

BRANDING30

sustainable

EEN STERK MERK:- HELPT JE TE DROMEN OVER JE SUCCES,

- GEEFT KRACHT EN MACHT.

- GEVOEL VAN SUPRIORITEIT.

- MAAKT JE BIJZONDER EN SPECIAAL.

- ZORGT VOOR BEWONDERING

DIAGNOSTIC MANUAL OF MENTAL DISORDERS BY THE

AMERICAN PSYCHIATRIC ASSOCIATION:

DIAGNOSES OF THE PSYCHIATRIC DISORDER

“NARCISM”.

“BEWARE OF NARCISM, THE TEMPTATION TO LOOK

IN THE MIRROR, WHILE YOU SHOULD

BE LOOKING OUT OF THE WINDOW…”

Doug Daft, CEO Coca-Cola

BRANDING:

ALL

YOU

DO,

TELL,

WRITE,

OR SHOW

IS PART OF THE

BRAND EXPERIENCE

sustainable

SOCIALBUSINESSCONCEPT

LEADERSCHIP

CULTURE

ORGANIZATION3.0

KEY ELEMENTS

TRANSACTIONALBUSINESSCONCEPT

RECIPROCITY:GEVEN = ONTVANGENSOCIALE STRUCTUURASYNCHRONE WEDERKERIGHEID

WEGGEVEN:WEG=WEG

sustainable

sustainable

TRANSPARANCY

AUTHENTICITY

ORIGINAL

REFERENTIAL

NATURAL

INFLUENTIAL

EXEPTIONAL

sustainable

ORIGINAL

REFERENTIAL

NATURAL

INFLUENTIAL

EXEPTIONAL

sustainable

ORIGINAL

REFERENTIAL

NATURAL

INFLUENTIAL

EXEPTIONAL

sustainable

ORIGINAL

REFERENTIAL

NATURAL

INFLUENTIAL

EXEPTIONAL

sustainable

ORIGINAL

REFERENTIAL

NATURAL

INFLUENTIAL

EXEPTIONAL

sustainable

GLOBAL BRAINMETACORTEX

connectivity of people

connectivityofinformation

PC ERA

WEB 1.0

WEB 2.02000-2010

social web

web OS

Intelligent web

WEB 3.02010-2020

WEB 4.02020-2040semantic web

internet of things

& BEYOND