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Mass Media and Society
Chapter 16: The FutureOf Mass MediaApril 14, 2014
Chapter 16: Future of Mass Media• Changes in mass media• Delivery methods• Current trends• New technology and the
public• Mobile and wearable
technology
Traditional vs. new• Traditional media: Pre-
Internet, includes print, broadcast (TV, radio), film.
• New media: electronic games and entertainment, Internet, social media
• New media advantages: speed, cost, reach
Delivery methods• Most people use multiple
sources for news• Pew State of the News
Media 2014: Digital native sites competitive with traditional news (Buzzfeed nearly equals Washington Post; HuffPost, Yahoo 1-2 among news sites)
Pew report• 82% of Americans said
they got news on a desktop/laptop; 54% on a mobile device
• Traditional news organizations are cutting jobs; digital organizations (Buzzfeed, Gawker, Yahoo, new startups) are adding jobs in news
Advantages of modern delivery• Speed• Plenty of content available• Cheaper than traditional
media• More voices and outlets
Disadvantages of modern delivery• Misrepresentation and
misinformation online• Unreliable sources
(Wikipedia), Partisanship• Digital Divide• Many of these
disadvantages exist in traditional media
Current trends• Increasing focus on
mobile, mobile apps• 1 billion-plus app
downloads from Apple App Store
• Wearable tech: Google Glass
• Online deals and location-based services
Google Glass• Head-mounted device
that allows user to take photos, surf the web, record video, and perform other tasks
• Voice command• Limited availability
($1,500)• Usability, privacy worries
New technologyand the public• Innovators: first to acquire
new tech, before early adopters
• Early and late majority acquire new tech when it becomes popular
• Laggards are resistant
New frontiers• Open-source citizenry?
(Clay Shirky)• WWE offers Internet-
exclusive TV channel; more disruption for TV?
• What will be the next new thing, and what will be the next big flop?
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