View
341
Download
2
Category
Preview:
DESCRIPTION
Marti Konstant's presentation from the Power of Creative Panel at DemandCon
Citation preview
Brand for Demand Marti Konstant DemandCon March 2012
Brand fordemand
(OR HOW CREATIVITY GENERATES LEADS)
Marti Konstant
@martikonstant
Brand for Demand Marti Konstant DemandCon March 2012
Creativity creates interest.provoke.
Brand for Demand Marti Konstant DemandCon March 2012
captivate.
Creativity needs toalso have depthto engage us.
Brand for Demand Marti Konstant DemandCon March 2012
inter
C ’mon join the conversation!
But unless you interact it doesn’t count.
act.
your customers are stalking you.Do you know WHERE they are?
random accessBrand for Demand Marti Konstant DemandCon March 2012
(not linear)
Brand for Demand Marti Konstant DemandCon March 2012
jump in! Come visit all the hangouts.
Brand for Demand Marti Konstant DemandCon March 2012
22success stories
InnovationnessKick-AssSmart
Lead gen platform
Iggy InnovationnessKick-AssSmart
Iggy started out as just fun.
But then one day he went to work.
He got his own Flickr account.
Now he’s a mascot and ambassador.
Brand for Demand Marti Konstant DemandCon March 2012
He’s a shared social experience.
A truly social object.
Brand for Demand Marti Konstant DemandCon March 2012
Brand for Demand Marti Konstant DemandCon March 2012
Nurture. How are you? Continue the conversation.engage.
Brand for Demand Marti Konstant DemandCon March 2012
Yes, we can bring market-leading virtualization to Europe
One year & still kickin’ ass
Iggy does Dallas
Google had an HTC dream & we’re in it Live, from Sydney – do microkernels suck?
When does size matter?
Brand for Demand Marti Konstant DemandCon March 2012
results.1.5 billion devices
Marketing fills 70% of pipeline
A community of thousands
meet Kate.
Marketing Director for Apkudo
Brand for Demand Marti Konstant DemandCon March 2012
The company & product launch
effortless.intuitive.fun.
community.
Provoke with a promise.
Captivate with zen.
+ =+
Create buzz.
= Programmers like beer!
Interact. Create community.
Make ‘em part of the story.
results.
Buzz
Brand for Demand Marti Konstant DemandCon March 2012
Over 1,100 developers
Waiting list
Brand for Demand Marti Konstant DemandCon March 2012
provoke.captivate.interact.
join the conversation!Marti Konstant
Brand for Demand Marti Konstant DemandCon March 2012
@martikonstant
Recommended