Marketing your business using social media or print or both

MARKETING 102 Social media? Traditional Print Marketing? Or Both?

SOCIAL MEDIA “How can you squander even one

more day not taking advantage of the

greatest shifts of our generation? How

dare you settle for less when the world

has made it so easy for you to be

remarkable?”

– Seth Godin, Best Selling Author

Percentage of online

users who count on

social media when

making a purchase

decision.

DID YOU KNOW: 64% OF

ALL STATISTICS ARE

MADE UP.

#justkidding

950 million Monthly Active Facebook Users

acquire customers on Facebook

77% B2C

43% B2B

Twitter accts added every second

Accts created every day

11

950,400

8%

48%

100%

# of American Google+ Users

# of people in this room

not impressed

# of Global Fortune 100

companies with accts

2 b

illio

n V

id

eo

s

st

re

am

ed

a

d

ay

69% Percentage of

consumers who

bought or wanted to

buy an item after

seeing it on Pinterest.

Compare with items

seen on Facebook at

only 43%

277% More effective for lead generation

than Facebook and Twitter

Social Media Marketing To-Dos

NOW WHAT?

Everyone wants to do it.

No one knows how.

When it’s finally done,

there is surprise that its not better.”

SOCIAL MEDIA IS LIKE TEEN SEX

“..A company’s web site is the KEY to their entire business”

GOOGLE+ LOCAL

43% of Google search queries are local

74% of these searches are conducted on

a mobile device

PEOPLE TRUST PEOPLE, NOT BUSINESSES

Statistics

Cover photo

Profile photo

Contact info

Welcome Tab

Custom Tab

Custom URL

Facebook Ad

Custom Facebook URL

1. Need 25 fans to apply

2. www.facebook.com/username/

3. “Set a username for your page”

4. Can only include:

1. Letters

2. Numbers

3. Period.

FACEBOOK TO-DO: SNOOP! (competitor’s pages)

What content are they posting?

What time?

What has fans most engaged?

Post 20/80

20% sales pitch

80% Informative, Fun, Interesting

Facebook Con’t

Call to Action

Like this

Comment below

Share our video

Contests and Promotions

Must use third party app

Can’t ask fans to Like or Share information

Ask fans to create short videos using your

product or service

Ask fans to post images utilizing your product

FACEBOOK ADS Consumers who LIKE your Facebook page

spend an average of 2x more $$ than non-fans.

Paid ads

Target basic demographics

Location

Age

Gender

Customize budget and ad schedule

GO

TWEET YOURSELF!

Google+ (Places) pages

shows up 1st in Google local

search..even before the

website.

PINTEREST Audience

97% Percentage of

Pinterest users

who are FEMALE

50% Percentage of those

females who have

children.

Boards

Pin

Pinterest

Business

Page

GOOGLE+: Its Value

Increases

VISIBILITY in

Google

searches.

Your recent

activity on

Google+ will

appear on the

right-hand

side of

Google

search

results for

your business

or industry.

It’s ADAPTING

The Marketing Bridge between Social Media

and Print

QR CODES

EDDM vs Targeted Direct Mail

Minimum size

requirements

Choose own carrier

route(s)

Targets every door in

carrier route(s)

Postage rate- $.159

Smaller size req.

Choose

demographics

Target specific

homes

Postage Varies

Need a database

Every Door Direct Mail Targeted Direct Mail

ROUND 2 EDDM Targeted Direct Mail

THE END

A BIG Thanks from Big Daddy Marketing!!

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