Marketing Strategies

Presented By:

Denise & Sharon

7 Marketing Strategies That Build Businesses

Bonus Tip !!! Begin with the end in mind.... What do you want to achieve ?

A ‘Wish’ is a goal that hasn’t been written down...write down exactly what you want to achieve. Use the SMART formula

1.Three Ways To Grow a Business

Number of clients

Average

transaction

value

Frequency

of transactions

2. Pick Your Niche….It is so much easier

Be specific-Customer type/locality

Create your ‘Dorothy Boyd’

Research them

Hang out with them

Target them and make an offer

3.Have a Marketing and Sales Strategy?

Marketing…..

Selling…..

3.Have a Marketing and Sales Strategy?

“Research studies have shown that small businesses with a marketing plan experience

a 24 to 30 % improvement in sales over those without”

Small Business Marketing Practice

3.Have a Marketing and Sales Strategy?

Who……………?

What ………….?

How……………?

When…………?

What…………..?

4.Have a Marketing Budget

That is what serious business owners do

It is an investment not a cost

Test and Measure

Ask questions

Keep up with developments

5.Blended Marketing: Off and Online Marketing

Have an online presence that works ( SEO brings rewards)

Use social networking ( Google recognises it!)

7 points of contact

Telemarketing|Email marketing|Directmail

Networking and Referral

6. Build a Targeted Database

33 Marketing and Sales Tips www.fasttrackyoursales.co.uk

6. Build a Data Base – Give them something they want

7. Constant Contact………….Engagement

Know Like Trust

Connect.....

Summary

Focus on Your 3 Areas

Pick a niche

Have a marketing and sales plan

Invest in a marketing budget ( 10% of Turnover)

Blended Marketing

Build a Targeted database

Constant contact (remember the 7 rule)

Fast Track Your Sales

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