Marketing plan

Concept by- Group 7 (B)

Product Features

Oats are a great source of fiber which help in Digestion

They are the best form of breakfast with many flavors

Oats help in maintaining a healthy lifestyle and weight

Oats also helps protect your heart and reduce cholesterol

Target Segment

Since oats is something which should be consumed by all age groups, we are laying different amounts of importance for every age group

Age Group- 15-20 Age Group- 30+Age Group- 20-30

Target Segment:Social

We want to invest in people who like to promote all of their achievements.Such consumers unknowingly act as promoters of our product.

Oats are awesome! I lost 5 Kilos thanks to them!

Buy Oats today!

Healthy guy

Oats in the morning!#fit #gym #thin

Oats is the

secret to

my energy

Target Segment:Cultural

Different age groups dictate different kind of cultures within them:

Age 15-20: They will only focus on the taste of the product rather than focusing on its health benefits

PlainOats

TastyOats

Age 20-30: This age group is more time bound, so they rely on such food to maintain their health

Age 30+: At this age, eating healthy is the norm and taking care of your health is of most importance

Target Segment:Personal

Our main focus here is on those people who are dedicated to maintain their health and those looking for health and taste

Focus area’s in the Ad

The benefits of oats over instant noodles

The health benefits of having oats

The large variety of tasty flavors

The healthier alternative to other kinds of fast foods