Marketing Lessons from Our Local Butcher

Business lessons from a small butcher in Ireland

The best business ideas come from our

every day lives

Not always from the “gurus”

We hope to share with you the business lessons we learnt...

From Mike the butcher

And his small butchers shop

Which is hereHere in Cork, Ireland

Mike taught us a thing or two about business

Loyalty 101

Mike the butcher

Mike served many “academics” from the

local university

They all had their buzzwords

They all had their buzzwords

Hey, did you read that great new

article on customer

acquisition best-practice

They all had their buzzwords

Hey, did you read that great new

article on customer

acquisition best-practice

No, but I did read that great

one on customer

churn

But Mike was the most astute

marketer out of the lot!

Lesson 1 Customer

experience matters

“Its nice to be nice”

Mike’s mantra was:

“Its nice to be nice”

He also knew

And profitable

“Its nice to be nice”

He also knew

And profitable

“Its nice to be nice”

He also knew

And profitable

People loved returning to Mike’s

get their meat

Because it was such a great experience

from start to finish

He greeted everyone with...

A broad smile...

Or a joke about the news...

He paid attention to the customer’s experience

Because he knew that happy customers won’t return on their

own...

They will tell their friends

Creating a smile with SMS marketing

SMS marketing allows you to be like

Mike

By putting a smile on your customers’

faces

For example could send them a weekly

joke

Ask them for feedback

Or excite them with SMS competitions

People love to feel valued

People love to feel valued

You can do this with SMS

Lesson 2 Gestures of appreciation

matter

The most common order at Mike’s was

The most common order at Mike’s was

1lb of

It cost about

It cost about

But for your €2 Mike would give you

An extra few

ounces+ +Free!

Expensive actNo.

Good investment Yes!

Expensive actNo.

Good investment Yes!

Because...

1. Felt appreciated

2. Rarely went elsewhere

3. Told their friends

As a result people...

1. Felt appreciated

2. Rarely went elsewhere

3. Told their friends

As a result people...

1. Felt appreciated

2. Rarely went elsewhere

3. Told their friends

As a result people...

1. Felt appreciated

2. Rarely went elsewhere

3. Told their friends

As a result people...

Didn’t think of it in terms of lost revenue

He thought of it in terms of the future revenue that

loyal customers & their friends would bring

Gestures of appreciation

with SMS marketing

Customers love to be surprised with

deals and freebies

They don't even need to be all that large

It really is the thought that counts

By running an SMS V.I.P club

You can recreate the success of Mike

the butcher

You can send text coupons with a

special discount or free gift etc

This is the sort of thing that people

remember

This is the sort of thing that people

TALK ABOUT

Conclusions

We learnt a lot from Mike

We learnt that people like to be treated...

Like people

We learnt that people like to be treated...

Like people

If you can put a smile on their a customer’s

face...They will be back, with

their friends

If you can put a smile on their a customer’s

face...They will be back, and be back with

their friends

&

We learnt that people like to feel as

though they are getting a deal,

discount or freebie

They like to feel APPRECIATED

SMS marketing can help you achieve

both of these things with ease

So start engaging like Mike today!

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