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The Marketing and Sales Evaluation provides your business with practical recommendations for increasing sales by leveraging your existing resources. Based on the best practices of highly successful marketing and sales organizations, this process helps you improve lead generation, conversion rates, retention rates and referrals.
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The typical business invests between 2% and 20% of revenue on marketing and sales to attract and retain customers.
Sales typically disqualifies 70% of leads – and 80% of those leads go on to buy within 24 months. (Sirius Decisions)
Marketing and Sales Evaluation
A simple process that identifies practical ways to immediately improve customer acquisition and retention performance
Lead GenerationConversionNurturingRetentionReferrals
Step 1: The Audit
Target Market Validation1Messaging and Offers2
Communication Strategy3
Campaign Performance5Retention and Referrals6
Lead Generation and Conversion
4
Gather input from prospective customers, current customers and former customers to identify opportunities to improve
Analyze the competition to identify opportunities and threats
Step 2: Analysis & Evaluation
Step 3: Recommendations
Results
Please share this document with anyone you feel might benefit from its contents.
If you have any questions or comments, please contact Pat McGraw at 410-977-7355 orpat@mcgrawmarketing.com.
For new white papers, presentations and special offers, visit www.mcgrawmarketing.com
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