Mark Starmanns on Fashion & Sustainability

Fashion & Sustainability Mark Starmanns, GET CHANGED! Proofit Apero, Grünlicht, Winterthur, 21.11.2013

PHASE I: ROHSTOFFPRODUKTION

Every year, I usually harvest 10 bags of cotton, each weighing 90-100 kg. But this year the number of bags has decreased from 10 to 5. This will add to my perpetual poverty because our currency „Kwacha“ has now been devalued up to 50%. With those problems I have explained sofar, I am very anxious on how I am going to support my children whether materially or financially.“

PHASE I: ROHSTOFFPRODUKTION

PHASE II: PRODUKTION & VEREDELUNG VON TEXTILIEN

PHASE II: PRODUKTION & VEREDELUNG VON TEXTILIEN

PHASE III: NÄHEN VON BEKLEIDUNG

Rana Plaza Factory Collapse, April 2013

Extrem niedrige Löhne Exzessive Überstunden Keine Versammlungsfreiheit Diskriminierung ...

Schlechte Arbeitssicherheit & -gesundheit

Experiment University of Newcastle upon Tyne: 60 first year students set up a factory a typical production line of a factory for processing T-shirts. After 7,5 hours the students produced 95 T-Shirts. The daily target in a factory in Bangladesh with the same line load is 900.

Source: Schwarzbuch Baumwolle 2012

PHASE IV: NUTZEN & ENTSORGEN

... only a percentage of the 253 tons of clothing Hong Kong residents throw away on average each day, according to the Environmental Protection Department.

PHASE IV: NUTZEN & ENTSORGEN

Was können wir tun?

KEIN ÖKO OHNE MODE

Extending the average life of clothes by just three months of active use per item would lead to a 5-10% reduction in each of the carbon, water and waste footprints. Quelle: WRAP 2012: Value our clothing

WERTIGKEIT IST NACHHALTIG

WERTIGKEIT IST NACHHALTIG

INNOVATIVE BUSINESS MODELLE FÖRDERN

„Because Patagonia wants to be in business for a good long time – and leave a world inhabitable for our kids – we want to do the opposite of every other business today. We ask you to buy less and to reflect before you spend a dime on this jacket or anything else.“

... around 30% of clothing in the average wardrobe has not been worn for at least a year, most commonly because it no longer fits;

WRAP: Valuing your clothes, 2012

SHARING & CIRCULAR ECONOMY

SHARING ECONOMY

CIRCULAR ECONOMY

CIRCULAR ECONOMY

NACHHALTIGKEITSSTANDARDS VERWENDEN

NACHHALTIGKEITSSTANDARDS

www.GETCHANGED.CH

NACHHALTIG KAUFEN

Fashion & Sustainability Mark Starmanns, GET CHANGED! Proofit Apero, Grünlicht, Winterthur, 21.11.2013 WWW.GETCHANGED.CH