Managing Millenials- Generation Y

Managing Millenials- Generation Y

Kathryn Carlson

Product Director, HR Management

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The Four Generations

Veterans, Silents, Traditionalist

63 years and older

Baby Boomers

42 to 63 years old

Generation X, GenX

28 to 42 years old

Generation Y, Millennials, Echo Boomers

27 years and younger

Defining the Generational Character

Traditionalist Baby Boomers GenX Millennial

Core Values Respect ConformityDiscipline

OptimismInvolvement

SkepticalFunInformal

RealismConfidentSocial

Family Traditional Nuclear

Disintegrating Latch-key kids Non-traditional

Communication PhoneOne on OneWritten

Phone“Call me anytime”

Cell phoneEmail“don’t call me at home”

Social mediaCell phone“just text me”

Education A dream A birthright A way to get there

An expense

Money SaversPay Cash

Buy now, pay later

Cautious Earn to spend

What They Want

Traditionalists want RESPECT

Baby Boomers want SUCCESS

GenYs want AUTONOMY

Millennials want VALIDATION

25% by 201447% by 2040

By the Numbers

Columbine

The 2000 Election Crisis

9-11

Cable

Reality TV

War

Terrorism

InternetColumbia Accident

Technology

Gaming

Starbucks

Gen Y Formative Events

Challenger Accident

MTV

SpaceShipOne

GoogleiTunes

Napster

Franchises

Oprah

Daily Show

Southpark

Simpsons

Celebrity Scandals

Amazon.com

Online Shopping

eBay

mac vs. pc

Global Warming

CD’s

youTube

abu ghraib

Blogging

Influencers

Individual - Personality in

Adolescent to young Adulthood

Environment

GEN Y’s Characteristics

Meritocracy. Only the talented survive and anyone Only the talented survive and anyone with talent should be able to succeed.with talent should be able to succeed.

Camaraderie. Working with others, in teams or Working with others, in teams or just collaboratively; group accomplishment is even just collaboratively; group accomplishment is even sweeter than solo success. A sense of mentoring, sweeter than solo success. A sense of mentoring, or mentors, in the workplace.or mentors, in the workplace.

Non-traditionalism. Non-traditionalism. Doing things differently than in Doing things differently than in the past while making the point, “this is the past while making the point, “this is different.”different.”

Integration of work and personal life in a number of ways: co-workers are “family,” work and social life are blended together, and personal and social activities are blended into the work day (or night).

Fierce independence: Fierce independence: in choice of company to in choice of company to work for, when to leave, how you get your work work for, when to leave, how you get your work done, how your work should be done are all done, how your work should be done are all individual decisions, (with input from individual decisions, (with input from social/professional networks) resulting in little social/professional networks) resulting in little loyalty to employers.loyalty to employers.

Unique. They see themselves as a breed apart, talented, skilled and in demand. They strongly believe in the value of their work and expect “the rest of the world” to appreciate it as well.

Confident. They show little fear of the future, believing that their skills will always be in demand and they have a strong support net in place through family and friends.

Realistic. They are, however, realistic about financial compensation due to ups and downs in the economy.

Why Bother?

Absorb discontinuous information and make meaning of it

Use tools and create technology to change the world in new ways

Cope with extreme complexity

Provide energy and insight into process and system improvements

Be extremely productive and supportive, if engaged.

Innovate and communicate in new and distinctive ways

What Works For Everyone

• Establish objectives, goals and work plans• Provide education and training in multiple

formats• Give on-going coaching and feedback• Offer promotional and career development

opportunities• Provide Freedom • Balance, 9-5 doesn’t cut it anymore

Don’t Forget…

• Generational context is not just about age, but common experiences

• Different is neither right nor wrong, just different

• Different approaches to the same problem is a strength- highlight accordingly and seek common ground

• Never make assumptions• Generational understanding does not take

the place of concern for the individual

Questions and Answers

Contact Information

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