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MANAGING INCENTIVES:
TACTICS
Incentives
Service
Brand
Distribution
Communication
Price
Product
Product and Service
The use of incentives is a function of the characteristics of the product and service aspect of the offering
BRANDThe use of incentives is a function of the strength of the offering’s brand
PRICEPricing strategy plays a key role in its use of incentives
Communications
The use of incentives is a function of its communication strategy
Distribution
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