Managing hindustan unilever strategically

by Group Fby Group F1

HUL strategy

• Focus on Core Business

• Low price

• Indian Connect

• Innovative Packaging and distribution

• CSR

‘to earn the love and respect of India by

making a real difference to Indian’

• Shift in strategic decision-making from

the subsidiary to headquarter.

• Focusing on limited no. of products

2

At what different levels is strategy formulated at HUL?

COORPORATE LEVEL STRATEGY

OPERATIONAL MANAGEMENT STRATEGY

BUSINESS LEVEL STRATEGY

FUNCTIONAL LEVEL STRATEGY

COORPORATE LEVEL STRATEGY

OPERATIONAL MANAGEMENT STRATEGY

BUSINESS LEVEL STRATEGY

FUNCTIONAL LEVEL STRATEGY

3

Comment on the strategic decision-making at HUL.

Comment on the strategic decision-making at HUL.

Unilever major revenues comes from its food business

85 % of net profit from the home and personal care business

HULs offers low price whereas Unilever’s premium priced.

HUL strategies to the special need of the Indian business environment.

Unilever major revenues comes from its food business

85 % of net profit from the home and personal care business

HULs offers low price whereas Unilever’s premium priced.

HUL strategies to the special need of the Indian business environment.

4

Shift in strategic decision-making from India to Unilever’s headquarters

could prove to be advantageous to HUL or not.

It will affect the company business in Indian market.

Indian subsidiaries can easily perceive Indian consumer mind-set.

better edge to its competitor in Indian market.

Chances of not concentrating in rural marketing.

5