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See the full video at http://www.mobilemonday.nl/talks/madanmohan-rao-mobile-in-developing-countries/ In this presentation Madanmohan Rao talks about mobile in developing countries. He lists a top ten of impact areas for mobile and talks about mobile activism.
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Mobile in Developing Countries:
Top Ten Impact Areas and Opportunities
Dr. Madanmohan Rao
Editor: “Asia Unplugged,”
“AfricaDotEdu”
http://twitter.com/MadanRao
The “8 Cs” of Wireless Ecosystems
Connectivity
Content
Community
Culture
Capacity
Cooperation
Commerce
Capital
Dimensions of the Wireless Ecosystem
Wireless as Instrument
– Providing affordable access to ICTs, local language
content/tools, sectoral benefits (news, education,
healthcare, environment, business, government)
Wireless as an Industry
– Boosting digital content industries, venture capital,
stockmarkets, technical skills, regulation, global
alliances
Classification of Wireless Information Societies
Restrictive eg. Myanmar
Embryonic eg. Afghanistan
Emerging eg. Nepal
Negotiating eg. China
Intermediate eg. India
Mature eg. Australia
Advanced eg. Japan, South Korea
“Companies come to India for the cost, they stay
for the quality and they invest for the innovation .”
Dan Scheinman
VP, Cisco
…when the earthquake happened, a mother was
embracing her infant. later the people found out this
infant (it is still sleeping quietly and well), and saw a
mobile in its clothes, but its mother has been dead, she
wrote a short message that was not sent ,"dear baby, if
you are lucky, can live, please remember mother love
you." .......
(excerpt I received via email from a friend in Shanghai)
New Media and Developing Countries:
Top Ten Impact Areas
Disaster reporting and relief
Human rights, freedom of expression
Healthcare (epidemics/pandemics)
Poverty alleviation
Improving education, environment
Social inclusion, access to capital
Connecting diaspora
Cultural preservation
Government transparency, accountability
Enhancing private sector, SMEs, informal labour
Disaster Reporting and Relief
Mobile alerting systems (eg. SMS warnings)
Citizen reporting and collaboration
RFID tagging on relief shipments
Mesh, WiMax “in a box”
Examples
– Cyclone Nargis in Myanmar
– Earthquake in China
– Terrorist attacks in India
– AIDS/HIV in Africa
Mobile and ICT4D in Asia
Japan: reduce the digital divide (eg. for disabled citizens)
China: government concern - use of SMS/blogs for spreading rumours and political messages
India: connecting startups with social entrepreneurs
Philippines: m-payments (remittances)
Nepal: communicating across mountainous regions
Bangladesh - Grameen Telephone: shared access + microfinance (village “phone ladies”)
“The phone has transformed the women farmers'
lives completely - they are able to market their
produce, access information on prices, and it
has made them so confident.”
Gladys Faku
Participatory Ecological Land Use Management
Mobile Activism in Developing Countries
NGO Breakthrough in Bangalore has SMS HIV/AIDS helpline for answering queries; also domestic violence
IKSL.in offers agri "voice SMS" messages and helpline to Indian farmers in local languages
Suruk.com offers SMS-based info/rating services for autorickshaw (tuktuk) drivers
Informal labour: GreenMango, BabaJobs, CellBazaar
Greenpeace: SMS to raise funds (India), monitor forest destruction (Argentina), send climate alerts (Australia)
Startups: Networks, Innovation, Awards
MobileMonday!
India: NASSCOM Foundation, MSSRF
Frost & Sullivan: African Excellence Awards
South African Innovation Fund
Opportunities: Startups, Services
Hardware: chips, tags, multiprotocol readers (eg. Intermec, ThinkMagic)
Content/service (eg. Yulop)
Integration (eg. OATsystems)
Offshoring (eg. TCS, Infosys/OnMobile – India)
Support services (eg. certification)
Investors: VC, corporate (eg. UPS Strategic Enterprise Fund: Savi, Impinj)
Mobile in Developing Countries:
Issues for Entrepreneurs
Industry lifecycles: size, growth; rural areas
Getting/publishing case studies and research
Top-down v/s disruptive
RoI, metrics
Localising, globalising
Alliance strategies
Dealing with the “big guys” (Reuters Market Light, Nokia Life Tools, Microsoft OneApp; operators)
Exit strategies
Your Strategy for Developing Countries:
Recommendations
„Segmenting‟ the market
– high end, mass market, bottom of the pyramid
Partnering with developing countries
– R&D, offshore support, in-sourcing, innovation
Learning about mobile in developing countries
– local partners: MoMo!
Year 2030: Outlook
Spectrum issues
e-Waste��
Theoretical frameworks for mobile media
Innovation: “micro-multinationals”
Personal knowledge management
Visioning/scenario strategies
– eg. 20 Year Stepping: 1950, 1970, 1990, 2010, 2030, 2050
“Silver” technologies and applications
Emerging economies: markets, partners, competitors
Tweets: http://twitter.com/MadanRao
madan@techsparks.com
digitalnomad@hotmail.com
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