Lyon IAE B2B Project

Master Marketing et Commerce (M.Sc.)

Marketing Vente en B to B

Business-to-business  (B2B)

is defined as…

B2B describes commerce transactions between

businesses, such as between a manufacturer and a wholesaler,

or between a wholesaler and a retailer.

Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).

… or organisations (Government, public agencies,

hospitals, associations, etc.)

As opposed to retail (B2C), which consists

of sales to individuals

So it consists of all organizations that acquire goods and services to

produce other goods and services to provide to others.

The EIS simulation consists of goods [software]

and of a service [workshop]

The EIS Simulation is …

Insights [1] into change management…

[1] to gain an insight into something = arriver à mieux connaître quelque chose

By playing a serious game in teams …

You are a Change Agent with a mission…

Your mission lasts 6 months at TeleSwitches …

You must convince 22 managers to adopt an

innovation…Executive Information System

Using your strategy and tactics of interventions…

 Do you remember your path ?

Your programme @ IAE … 

To “sell” the EIS Workshop in different places

France Suède Italie Autres

Entreprise

PME

Publique

Université

You are…- Product Manager- Project Manager- Sales/Marketing Manager- Key Account Manager- Branch Manager

As a team prepare a presentation

of 20 to 25 minutes

Presentations will be graded on content, organization, clarity,

and delivery as well as on the handout

    “He who rejects change is the architect of decay. The only

human institution which rejects progress is the cemetery.”

Harold Wilson