Look like a million

K Squared Communications®, Inc.www.ksqrd.com

Look like a Million without Spending

a Million

Presented by: Kate KoziolK Squared

Ask the Right Questions

• Who do you want to reach?• Where do they live? Work?• What do they read?• What is your competition doing?• What do you want to say?• How are you going to reach them?

• Know your strengths• Beware of mass mailings• Finding your markets

Target Marketing

Target the Right Groups

• One Example: High-Stress Professions

1. Nurse

2. Teacher

3. Homemaker

4. Waiter/Waitress

5. Doctor

6. Police Officer

Marketing Tactics

• Online and Offline Collateral• Unique Identity and Brand• Presentations or Classes• Trade Shows• Advertising• Direct Mail

Marketing Tactics• Newspapers and Magazines

– How do you get in the papers?– What do you say when they call?

• Author Articles• Event Management• Networking

Relationship Marketing• Co-Op Opportunities• Find quality businesses and

institutions• Be creative in your thinking• Cross-market to partner databases• Investigate and approach the best

candidates

• Identify your best customers• Ask them to advocate for you• Listen to them about what they love• Build on your strengths

Client Development

Client Referrals• References• Referrals

– Ask people who trust you– Ask when it is natural to ask– Ask for an action, not a contact– FOLLOW UP!

Tools for Success

• Business Management Tools• Expert Advice• Consistency

Marketing Game Plan

• Find Your Market• Build Your Brand• Promotion Tools and Tactics• Grow Your Clients• Reap the Rewards!

Your Marketing Magic will Drive Profits

Questions?

Kate Koziol

773 774 7847

kkoziol@ksqrd.com

Look like a million

Business

How to Make Your Home Look like a Million Bucks

Questions: What do you look like? What does your friend look like? What do they look like? What does your father look like? How about your mother?

Wait They Look Like Me!

Does your fridge look like this?. Let's make it look like this!

Don’t Look Like a Spammer

Design Error Most people look like this... Some designers think that people look like this

GA brochure single sheets - Gunter Agencygunteragency.com/library/agencyinfo/ga_brochure.pdfhundred dollars look like a thousand (or a hundred thousand look like a million), we can

BEAUTY How to look like a million buckselegant look, opt for plain leather pumps with a heel of two inches. A pump elongates the leg, creating a longer, leaner, and more polished look

Daily Life of Ancient Rome. What did the city of Rome look like? Rome had about 1 million citizens in Rome and 50 million in the entire empire. Roman

WHAT DO YOU THINK ATOMS LOOK LIKE? Draw what you think atoms look likeDraw what you think atoms look like Why do you think they look like this?Why do

What does he look like? What does she look like?

Bear Cycles Look Like

What does it look like, smell like and sound like?

Causes of World War II CHC2D8 Ms. Gluskin. 50 million Over 50 million people were dead or injured in WWII. – What does 50 million look like?

Be like and look like

What does an American look like?. What does the enemy look like?

Look Board what does drowning look like

What does heaven look like?

What does great look like

What does plagiarism look like?