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Presentation I did for a Convention and Visitors Bureau's members about using Location Based Applications (such as Foursquare, Yelp, Gowalla, Loopt and others) as part of their interactive and social media strategy to drive their businesses.
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www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
Murray Izenwasser
www.ContactMurray.com
Social Media
Strategy:
Location Based
Applications
May 25, 2010
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
So,
Who
Is
this
Guy?
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
Before We Get Started
•You all have running at 100%– Website Optimized
– Web Analytics
– Email Programs
– Search / SEM / SEO
– Affiliate Programs
– Direct Response
– Broadcast
– Public Relations
– CRM
– Sales Process / Tracking
– …
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
B
R
A
N
D
Tactic
Goal
Strategy
Campaign
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media?
Social Media!!!
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
WHY NOW?
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without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
Trend #1
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without express permission. All rights reserved
Trend #2
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
Trend #3
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without express permission. All rights reserved
+ =
Or More Simply
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without express permission. All rights reserved
How Do They Work?
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
WHAT ARE THE
PLATFORMS
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
URBAN SPOON
• Peer-to-peer reviews of restaurants
• Access to critic, blogger and peer-to-peer reviews
• Monitor what your guests are saying about your restaurant
YELP
• Peer-to-peer reviews for shopping, restaurants and services.
• 22.8 million unique visitors in 1/09
• Find out what your guests are saying, post special deals or events, respond to comments
• Short messages that are searchable and all the rage
• Doubled in users March 2009
• Grow conversations, develop a following, become a thought leader, talk about what’s going on in your restaurant
• #1 Social Networking site
• Connect with guests with your restaurant and with each other
• 8/08 - 100 million users
4/09 - 200 million users
• Create special deals, post unique content, make announcements
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
But are they good for
Business?
Foursquare collects
location data, which
can measure foot
traffic to a store,
proving quantifiable
ROI for an advertiser
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
27
Foursquare for business
๏ Rewards customer loyalty based on the data behind foursquare usage. For example, foursquare
can tell you how many times a customer has been to your venue or the frequency of their visits.
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
28
Tasti D-Lite social media rewards program
๏ TastiRewards, a rewards program that incentivizes customers to associate their Twitter and
Foursquare accounts with their Tasti D-Lite membership cards.
๏ Customers can use their TreatCards to earn points for purchases, but those that opt in to the
social media bonuses will automatically earn additional points. They’ll also update their Twitter
and Foursquare accounts each time the card is swiped and points are earned or redeemed
๏ Each purchase will net an additional point for each social network connection. Customers also
earn one point for each dollar spent, before taxes, on Tasti D-Lite goods.
๏ For every 50 points accrued, customers can redeem a free medium cup or cone.
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without express permission. All rights reserved
29
Bravo TV
๏Bravo will begin offering Foursquare players “badges” and special prizes when viewers visit more
than 500 Bravo locations. The locations will be picked by Bravo to correspond with select Bravo
shows including “The Real Housewives,” “The Millionaire Matchmaker,” “Top Chef,” “Kell on Earth,”
“Top Chef Masters” and “Shear Genius.”
๏Bravo will soon creating on-air TV promotions telling viewers how to play the Bravo-enhanced
features of Foursquare
๏Offers the company a chance to try to blur the lines between traditional television media and mobile
experiences
Source: New York Times, January 31, 2010
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
•Analytics
•Can Respond To Negative
•Add Pictures
•Advertising Options
•Additional InformationYelp.com/business
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
Optimize Your Page/Listing
• Professional Photos
• Detailed business Information
• Correct URL
• Correct Phone Number
• Correct Contact Info
• Access to many other YELP tools
• Offer coupons
• Offer specials
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
One Huge Caveat
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
WHAT’S GOING ON?
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
WHAT SHOULD YOU DO?
So
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
•Get Accounts
•Clean up
•Offer Specials
•Make your staff aware
•Partner with each other
• (hire an agency)
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
Creating a Social Media Strategy
for Your Business
Attend a 1 –Day Workshop
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without express permission. All rights reserved
Special Thanks
•John Whalen / e.magination
•Karyn Cooks / Flair Media
•Alyssa Crankshaw / Traction
•Matt Siltala / Dream Systems Media
www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,
without express permission. All rights reserved
www.SMWorkshop.com
Enter KISS for Discount
Murray Izenwasser
www.ContactMurray.com
?
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