Livestreaming Changes How Customers Shop Online

Livestreaming Changes How Customers Shop Online

Speakers

YouTube has over a billion users - 1/3 of all people on the Internet - and everyday people watch hundreds of millions of hours on YouTube and generate billions of views.

92% of mobile video consumers share videos

46% of users take some sort of action after viewing a video ad

Including a video on your homepage can increase conversion rates by

20% or more

The Video Revolution

The Next Wave: Livestreaming● FaceBook Live ● Periscope● YouTube Live● DaCast● Ustream● Livestream● Wowz● Brightcove

What you can do:

● Broadcast live● Host recorded on-demand

video● Monetize● Analyze video content

Why Live Stream?● Remember: Nobody listens to the silent expert● Engage, Entertain and Educate● Create reuseable and Evergreen content● Attract new customers● Demonstrate a product● Drive traffic elsewhere (like a landing page/home page)● Increase sales and conversions● Do product and brand messaging● Offer promotions (coupons and sales codes) ● Develop an audience● Target a new or specific demographic

 Case Studies 

Ceata - From Periscope to Facebook Live

  Case Studies  

Stephanie - Facebook Live & SnapChat

  Case Studies  

Patrick - Facebook, YouTube & Live TV

 Tips & Tools

https://obsproject.com Free open source software for live streaming and recording www.telestream.net/wirecast/ Wirecast stream live from your Desktop with HD & Multi-Camera www.getmevo.com A TV Studio on your Pocket http://www.iographer.com Cases for iphones, ipads, goprosAkron smartphone holder and flexible tripod $20 on Amazon

Takeaways

● Pick the Best Platform (or use concurrently) ● Put together a Calendar Schedule with Compelling Topics● Promote your upcoming Videos ● Consider Timing and include time to Answer Viewers Questions ● Offer Viewers a Promotion● Pay to Promote your Live Videos● Save your videos to YouTube● Promote followers to subscribe or turn notifications on ● Invest in a tripod or additional equipment

Questions

Contact Us

Stephanie Lichtenstein@microsteph micromediamarketing.com steph@micromediamarketing.com 

Ceata Lash@thepuffcuffthepuffcuff.comceata@thepuffcuff.com  

Lisa Picarille@lisaplisapicarille.com lisa.picarille@gmail.com 

Patrick Allmond@patrickallmondallaboutfocus.compatrick@allaboutfocus.com