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Summary of some of the best experiential and guerilla marketing ideas around the world, from Peter Fisk with Boogy, the live marketing company.
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theGeniusWorks.com
Peter Fisk
New ideas from the world
of experiential marketing
1
live marketing
PROMOTION
Customers
BRANDS
PRODUCTS
PRICE
RELATIONSHIPS
PLACE
theGeniusWorks.com
PROMOTION
Customers
BRANDS
PRODUCTS
PRICE
Engagement
Participants
Ideas
ENABLERS
Context
RELATIONSHIPS
PLACE
COMMUNITIES
PARTNERS
theGeniusWorks.com
What is your insight?
theGeniusWorks.com
What is your insight?
theGeniusWorks.com
Being human
Innocent
5 for 5 cafe
Fruit stock
A bottle of
Pot Noodle
Umpqua
AVIVA
AVIVA
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theGeniusWorks.com Taking part
Obama
Future store theGeniusWorks.com
NYC streets
Krispy kreme
Kitkat japan
Get free gas
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theGeniusWorks.com
Caring people
Pepsico garden
Give me tap
Corona beer
Corona Hotel
London bikes
London Roads
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theGeniusWorks.com
On the edge
Dine in the Sky
CK jeans
SMINT
DESIGUAL
DESIGUAL
Lianoning Xinglong
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Caring people
(RED)
TIDE
LEMON AID
Project 7
VAI VAI
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Brand space
Top shop NYC
Clube Amostra gratis theGeniusWorks.com
A+FITCH
A+FITCH
NOKIA
HEATHROW
HEATHROW
Harley Davidson
HARIMAYA
Cadbury cocoa shop
Adidas
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theGeniusWorks.com
FAN CLUBS
S-TWEETS
F-FANSITES
F-FANSITES
Starbucks
Starbucks
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theGeniusWorks.com
HAVING FUN
BMW MINI
DRENCH theGeniusWorks.com
DRENCH
UNILEVER
POP TARTS
POP WORLD
POP TARTS
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ENABLING LIFE
Cocktail box
COCKTAIL BOX
Dining with Dogs
theGeniusWorks.com NIKE +
... Nike helps people run
NIKE +
NIKE +
NIKE +
theGeniusWorks.com NIKE +
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3: Creative ideas
1: Game changing 2: Engaging people
4: Live marketing
Creative ideas
Creative ideas
Nestle concepts
Here’s to tHe crazy ones ...
The misfits. The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them,
quote them, disbelieve them,
glorify or vilify them.
About the only thing you can't do is
ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas
and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?
While some see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world,
are the ones who do.
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