Linking AdWords to Analytics

How to link Google AdWords to Google Analytics

Theresa B. Clarke, Ph.D.Professor of Marketing

James Madison University

1. Log into your AdWords Account at http://www.google.com/adwords

2. Click the Reporting & Tools tab. Then click Google Analytics from the Dropdown menu.

3. Select “I already have a Google Analytics account. Please link it to this AdWords account.”

4. From the Existing Google Analytics Account drop-down menu, select the name of the Analytics account you'd like to link to (you should see your site listed here). Keep the checkboxes

selected on this page Click Link my account.

5. Click Yes, Continue here.

After completing the prior step, it should take you back to your AdWords page like the one below. And….

…you should receive a confirmation email like the one below.

See Blackboard for how to receive credit for this assignment.