LinkedIn: Maximizing your Personal and Business Profile

LINKEDIN: MAXIMIZING YOUR PERSONAL AND BUSINESS PROFILEBRIAN HUONKER

Linkedin.com/in/bkhuonker/Facebook.com/Designs.By.BrianTwitter.com/bkhuonkerbrian@huonks.com

WHERE YOU CONTACT ME

Review Best Practices – See examples of the most successful LinkedIn Company Pages, plus insider tips from the folks at LinkedIn.

Develop a step-by-step checklist – create an exceptional Company Page.

Create the optimal LinkedIn images – util izing image templates in PPT and PSD format with the proper dimensions to create your logo, cover image, and more.

Your Personal Page – Apply the same best practices to your personal page for maximum visibility.

Practice.

HERE’S WHAT THE SESSION WILL COVER

REVIEW BEST PRACTICES

First, what is LinkedIn for businesses? Over 3 million company page (as per mid-2013 stats)

More than 500,000 company pages were added between 2012 and 2013 along

There are 148 different industries represented on company pages To date, there are 1,275,000 products and services highlighted

across LinkedIn company pages But up until now, your company page existed in isolation.

Enable job seekers to stay up on job opportunities. Enable brand advocates to receive updates and insights company news. Allow contacts to follow employee moves

Now businesses can update their individual company pages to do much more.

REVIEW BEST PRACTICES

Creating shareable content that benefits your prospects SlideShare business

presentations Blog posts Infographics Webinars Podcasts and videos Newsworthy tidbits of

industry news

REVIEW BEST PRACTICES

Introduce new products or services you’ve developed.

REVIEW BEST PRACTICES

Differentiate yourself from your competitors.

REVIEW BEST PRACTICES

Finding job candidates who can make a significant contribution to your business success.

REVIEW BEST PRACTICES

Checking on what your competition is doing.

REVIEW BEST PRACTICES

Improving your ranking in search engines.

REVIEW BEST PRACTICES

DEVELOP A STEP-BY-STEP CHECKLIST

Step 1: Company Overview Fully fill it out with informative descriptions about whom you serve

(your ideal customer) and how you serve them. Include the key specialties of your company in the “specialties”

area. Ensure you are using industry standard specialties. Ensure you are using consumer friendly specialties. Examine the competition.

Utilize your SEO (Search Engine Optimized) keywords within the content that resonate with your target markets.

Don’t forget the “Company Type”, Size, URL, etc…

DEVELOP A STEP-BY-STEP CHECKLIST

DEVELOP A STEP-BY-STEP CHECKLIST

DEVELOP A STEP-BY-STEP CHECKLIST

Step 2: Logo and Banner Image Keep it fresh, change it regularly Rich cover image, it is a representation of you Reflects company’s accomplishments, events, offerings Reflects current ad campaigns Reflects current calls to actions (CTAs)

DEVELOP A STEP-BY-STEP CHECKLIST

DEVELOP A STEP-BY-STEP CHECKLIST

DEVELOP A STEP-BY-STEP CHECKLIST

DEVELOP A STEP-BY-STEP CHECKLIST

DEVELOP A STEP-BY-STEP CHECKLIST

Step 3: Careers Page Strong employer brand can cut hiring cost by 50% Higher engagement leads to increase applicants Be succinct in order to keep the viewer interested Multimedia elements (videos, photos, SlideShare decks) encourage

higher engagement

DEVELOP A STEP-BY-STEP CHECKLIST

DEVELOP A STEP-BY-STEP CHECKLIST

DEVELOP A STEP-BY-STEP CHECKLIST

Let your employees share their experiences

Customize and target your messages to different audience

DEVELOP A STEP-BY-STEP CHECKLIST

DEVELOP A STEP-BY-STEP CHECKLIST

Use visuals and banners showcasing your employees and distinct company culture traits

DEVELOP A STEP-BY-STEP CHECKLIST

Step 4: Showcase Page Allows you to showcase products and services Increase content for search Increased background for researching

DEVELOP A STEP-BY-STEP CHECKLIST

DEVELOP A STEP-BY-STEP CHECKLIST

DEVELOP A STEP-BY-STEP CHECKLIST

DEVELOP A STEP-BY-STEP CHECKLIST

DEVELOP A STEP-BY-STEP CHECKLIST

Step 5: Featured Group Ties your

communities together

DEVELOP A STEP-BY-STEP CHECKLIST

Step 6: Company updates Every like, comment, and share increases your reach. Prompt your

followers to take action on your updates by asking thoughtful questions.

Step 6: Company updates Provide Expert

Content That Solves Problems for Your Audience

DEVELOP A STEP-BY-STEP CHECKLIST

Step 6: Company updates Use Images to

Capture Attention

Step 6: Company updates Show & Tell With

Videos

Step 6: Company updates Make Your Updates

Short and Sweet to Encourage Click-throughs

Step 6: Company updates Engage Your Audience

Step 6: Company updates Reveal Your Company

Culture to Encourage Brand Advocacy

Step 6: Company updates Add a Follow Us Button on Your Business Site

Step 7: Page Analytics Insights into what’s working And not

working Testing

posting tactics like Frequency Topics Formats Time of day

DEVELOP A STEP-BY-STEP CHECKLIST

CREATE THE OPTIMAL LINKEDIN IMAGES

Photoshop (http://atMidwest/FILEUPLOAD.zip) Banner Image Template 646 x 220.psd Careers Page Banner Image Template 947 x 238.psd Horizontal Logo Template 100 x 60.psd Shared Link Thumbnail Image 180 x 110.psd Showcase Page Banner Image Template 974 x 330.psd Square Logo Template 50 x 50.psd

PowerPoint (http://atMidwest/FILEUPLOAD.zip) Banner Image Template 646 x 220 Careers Page Banner Image Template 947 x 238 Horizontal Logo Template 100 x 60 Shared Link Thumbnail Image 180 x 110 Showcase Page Banner Image Template 974 x 330 Square Logo Template 50 x 50

CREATE THE OPTIMAL LINKEDIN IMAGES

YOUR PERSONAL PAGE

It’s all the same thing Content is king

But tailor your profile Customize your public profile URL Create a profile badge for your personal website Add your blog/website links Search engine optimize your profile Show work samples Add, remove, and rearrange entire sections of your profile Get endorsed.

YOUR PERSONAL PAGE

PRACTICE