Life Sciences agile brand management

AGILE BRAND MANAGEMENTFor Life Sciences Brands

www.modeln.com

Agile Definition

Merriam-Webster:

• 1: marked by ready ability to move with quick easy grace <an agile dancer>

• 2: having a quick resourceful and adaptable character <an agile mind>

WHY AGILE BRAND MANAGEMENT?

Agile brand management is a

necessity in today’s Life

Sciences competitive

environment. It enables brand

leaders to adjust quickly and

adapt to a very competitive

marketplace

WHAT LEADS TO AGILITY?

• Corporate approval and guidance to enable Marketing and Sales teams

• Clear ownership: someone makes the final decisions and removes roadblocks

• A shared understanding of brand performance across Sales and Marketing

• …and several others

WANT TO LEARN MORE?

Join Pharma Exec and Model N

The path to agile brand management

Live Webcast

Thursday Oct 25, 2012

2 p.m. EDT (11 a.m. PST)

Register here

www.modeln.com